eCommerce Fastlane Podcast

128: Shopify Agency Partner Reveals A Proven Roadmap To Success In Ecommerce

EP128 EletricEye

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Chase Clymer, Shopify Expert and Agency Owner from Electric Eye. He and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions.

He is also the host of Honest Ecommerce, a weekly podcast where he provides Shopify store owners with honest and actionable advice to increase sales and business growth.

What You Will Learn Today

  • Importance of finding product-market fit before getting involved with paid ads.
  • The strategy of how brands are winning on Facebook and Instagram.
  • The crucial 3 PKIs you should understand and invest in to grow your Shopify business.

Links And Resources Mentioned

Tweetable Gold Nuggets

Paid ads are like adding gasoline to a fire. It will grow the fire. But if there is no fire, aka if there are no sales to begin with, it will do nothing.Click To Tweet
The sooner you can build a system around producing quality content that resonates with your audience, the faster you can scale the business.Click To Tweet

Thank You For Listening

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I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally! Thank you kindly. :heart:

Growth Mindset?

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

Episode Sponsor: LIMESPOT

limespot logoToday’s episode is brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.

 

LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue.

LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS.

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.