eCommerce Fastlane Podcast

136: Modern Shopify Brands Are Now Embracing Community To Drive Results

EP136 Pixlee TurnTo

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Kyle Wong the Co-Founder and CEO of Pixlee TurnTo. They are a UGC, Reviews, and Influencer Marketing Platform that helps Shopify brands scale word of mouth marketing.

Pixlee’s platform curates customer-generated content in real-time, manages permission rights, and easily integrates the content directly into multi-channel browsing and shopping experiences including e-commerce, social media, ads, email marketing, blogs, and influencer marketing. Pixlee powers the UGC for notable Shopify brands including Morphe Brushes, Cotopaxi, The Sill, and Alo Yoga.

What You Will Learn Today

  • The merger of Pixlee and TurnTo and their new combined superpowers.
  • Building community through word-of-mouth marketing accelerates customer lifetime value.
  • Three important factors to consider when collecting and using user-generated content (UGC).
  • Learn how to amplify your influencer strategy and use this content across all marketing channels.

Links And Resources Mentioned

Build Community Through Relevant, Relatable, And Diverse Customer Storytelling

Tweetable Gold Nuggets

While every marketer has a paid, owned, and earned strategy, earned media from your community is an underinvested opportunity. Word of mouth marketing and social proof aren’t new concepts, Pixlee TurnTo just created technology to amplify it.Click To Tweet
Happy customers make the best marketers and in today’s digital-first world shoppers want to see social proof.Click To Tweet

Thank You For Listening

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Episode Sponsor: LIMESPOT

limespot logoToday’s episode is brought to you by LimeSpot, the leading personalization platform for high-growth brands on Shopify.

 

LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue.

LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS.

INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.