eCommerce Fastlane Podcast

137: How Customer Experience Is The “New Marketing” For Your Shopify Brand

EP137 Chatdesk

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Andrew Olaleye, Co-Founder of Chatdesk. Notable Shopify brands such Andie Swim, Mented Cosmetics, Everbrand, and Scotch Porter, use Chatdesk’s cloud platform to provide on-demand customer support and assist in driving sales during after-hours and peak periods.

This is a great conversation with tons of learnings about how and why you should implement a live chat solution to build amazing customer experiences.

What You Will Learn Today

  • The fastest way to increase sales and scale your customer support.
  • Why customers expect brands to provide a personalized experience similar to shopping at a store.
  • Benefits of providing 24/7 support to pre-sale questions across Facebook and Instagram.
  • How to leverage the power of your customers and top promoters to grow revenue and lifetime customer loyalty.

Links And Resources Mentioned

Tweetable Gold Nuggets

With Chatdesk you can increase conversions by responding faster to customers on Facebook, Instagram, Chat, and Email.Click To Tweet
Customers are now able to reach out across many channels. This means more places where you need to provide quick responses to potential sales opportunities. Customer support truly is the 'New Marketing'.Click To Tweet

Thank You For Listening

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Episode Sponsor: OMNISEND

Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.

With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.

Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.

More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

Find out more about Omnisend today and start your 14-day free trial, no credit card required.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.