eCommerce Fastlane Podcast

140: Learn How To Recruit, Manage And Grow Sales With Groups Of People Who Love Your Products

EP140 Dovetale

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Mike Schmidt, the Co-Founder of Dovetale. They are an influencer marketing app for Shopify merchants. They help brands to build community, recruit influencers, track sales through affiliate codes/links, send gifts and automate payments to these creators.

It’s a timely conversation with tons of learnings around the benefits and tactics to implement a successful influencer campaign.

Listen through to the end of today’s show to get access to an exclusive extended listener-only trial.

What You Will Learn Today

  • The building blocks you need for a successful influencer program.
  • Why partner recruitment through community engagement is a winning combination for Shopify brands.
  • How to not fall into the trap of getting as many people as possible to be your influencers.
  • Getting organized with tools to collect applications and automate repetitive tasks for your influencer and affiliate programs.

Links And Resources Mentioned

Tweetable Gold Nugget

Stay organized by using tools that are built to collect applications and automate repetitive tasks for your influencer and affiliate programs.Click To Tweet

Thank You For Listening

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Episode Sponsor: SMSBump

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.