Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Grayson Lafrenz the Founder & CEO of Power Digital Marketing. They are a digital marketing agency that helps brands scale and increase their lifetime value.
This is a great conversation with tons of timely learnings. Make sure to listen through to the end to get access to an incredible and exclusive listener-only bonus…
What You Will Learn Today
- Why channel expertise could become your superpower of growth and retention.
- Importance of understanding the metrics, trends, and challenges of your industry.
- Benefits of developing clear core values to help you and your team have a true north with decision making.
- Importance of first-party data and how a Nova Audit and DataQ are helping brands make their data actionable.
Links And Resources Mentioned
- Power Digital Marketing
- Power Digital Case Studies
- Power Digital Nova Audit
- DataQ Shopify App – 1-year free trial with “fastlane” coupon – Thanks Grayson!
Tweetable Gold Nuggets[click_to_tweet tweet=”‘Standing out from the noise’ isn’t enough, Power Digital goes further by positioning you as the only real choice before your audience even realizes their desire to buy.” quote=”‘Standing out from the noise’ isn’t enough, Power Digital goes further by positioning you as the only real choice before your audience even realizes their desire to buy.”] [click_to_tweet tweet=”Get specialized team members that are experts in their niche, including an account manager and an Executive Sponsor who acts as the team CMO. And with an unheard-of 95% employee retention rate, your team members are here for the long-haul.” quote=”Get specialized team members that are experts in their niche, including an account manager and an Executive Sponsor who acts as the team CMO. And with an unheard-of 95% employee retention rate, your team members are here for the long-haul.”]
Thank You For Listening
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Episode Sponsor: SMSBump
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