eCommerce Fastlane

144: Get Growth Strategy Expertise For Every Stage Of Your Sales Funnel And Milestones Of Your Customer’s Journey

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Grayson Lafrenz the Founder & CEO of Power Digital Marketing. They are a digital marketing agency that helps brands scale and increase their lifetime value.

This is a great conversation with tons of timely learnings. Make sure to listen through to the end to get access to an incredible and exclusive listener-only bonus…

What You Will Learn Today

  • Why channel expertise could become your superpower of growth and retention.
  • Importance of understanding the metrics, trends, and challenges of your industry.
  • Benefits of developing clear core values to help you and your team have a true north with decision making.
  • Importance of first-party data and how a Nova Audit and DataQ are helping brands make their data actionable.

Links And Resources Mentioned

Tweetable Gold Nuggets

'Standing out from the noise' isn't enough, Power Digital goes further by positioning you as the only real choice before your audience even realizes their desire to buy.Click To Tweet
Get specialized team members that are experts in their niche, including an account manager and an Executive Sponsor who acts as the team CMO. And with an unheard-of 95% employee retention rate, your team members are here for the long-haul.Click To Tweet

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally! Thank you kindly. :heart:

Growth Mindset?

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

Episode Sponsor: SMSBump

Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.

Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.

Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.

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