eCommerce Fastlane

147: Implement Personalized 1:1 Conversations Through Text Messaging

EP147 Postscript

Your Business Is A Journey.  Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Alex Beller the Co-Founder and President of Postscript. They are a Conversational Commerce Platform and a Shopify Plus Certified App Partner.

They help Shopify merchants get more ROI and build better customer relationships via text messaging. Using Postscript, you’ll be able to easily grow your subscriber list, create targeted text marketing campaigns, and most importantly, have the ability for two-way conversations with customers.

For those listening today that have not implemented an SMS strategy yet, Postscript can help you get started by syncing your Shopify store data and literally, within a few minutes, you can activate default text marketing automation like abandoned cart recovery, shipping notifications, welcome series, and loyalty offers. This will give your revenue an immediate bump!

What You Will Learn Today

  • The rapid shift of consumer expectations.
  • Why SMS has low unsubscribed rates, higher engagement, higher ROI, and happier customers.
  • Why an emotional connection to your brand will help you win over Amazon.
  • Thinking beyond marketing and how to have a seamless conversation and relationship with your subscribers.

Links And Resources Mentioned

Tweetable Gold Nuggets

SMS is like email. Except, totally different. Respect the inbox. Create hyper-segmented campaigns. Make customers happy.Click To Tweet
Automatically send text messages based on customer actions and your Shopify data. Follow up on new purchases, abandoned shopping carts, and more triggers by activating Postscript's amazing automation templates.Click To Tweet

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Episode Sponsor: OMNISEND

Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.

With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.

Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.

More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

Find out more about Omnisend today and start your 14-day free trial, no credit card required.

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