eCommerce Fastlane Podcast

149: Customer Value Optimization: The North-Star Strategy Leading To Significant Profitable Growth

EP149 Omniconvert

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Valentin Radu the CEO & Founder of Omniconvert. Their technology helps Shopify brands grow by using data to improve retention and customer lifetime value.

Your new north-star strategy is Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them.

What You Will Learn Today

  • How to use your Shopify data to improve customer lifetime value.
  • Benefits of segmenting customers based on buying behavior and value.
  • Use RFM modelling for marketing and retargeting to bring back newly acquired customers with high order value.
  • How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer’s feedback for retention.

Links And Resources Mentioned

Tweetable Gold Nuggets

Omniconvert empowers you with the education and technology to make your Shopify brand more profitable and sustainable using the power of your customers.Click To Tweet
Omniconvert Reveal uses automated RFM segmentation to identify your most valuable customers and treat each customer segment accordingly. Accelerate the next purchase for new customers and stimulate repeat buying behavior.Click To Tweet

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Episode Sponsor: OMNISEND

Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.

With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.

Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.

More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts.

Find out more about Omnisend today and start your 14-day free trial, no credit card required.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.