eCommerce Fastlane Podcast

150: Turning The Traditional Agency Model On It’s Head To Better Serve Shopify DTC Brands

EP150 Pilothouse

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guests are Eric Dyck, Director of Content Marketing and David Steele, Co-Founder & CEO of Pilothouse Digital. They’re a performance paid media agency that helps Shopify DTC brands to grow and scale. It’s a paradigm shift from the traditional client/agency model to more of a partnership to drive conversions and lifetime customer loyalty.

What You Will Learn Today

  • Top traffic platforms that you should be investing resources into for customer acquisition.
  • Why the product details page (PDP) is not the ideal place to send new traffic.
  • The 3 ways to grow your Shopify store.
  • The revenue benefits of upsells, pre-sells, abandoned cart SMSs, advertorials, tripwires and more.

Links And Resources Mentioned

Tweetable Gold Nugget

The Pilothouse model is built upon the core values of alignment and transparency. Unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.Click To Tweet

Thank You For Listening

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Episode Sponsor: SMSBump

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.