How To Make Your Retention And Customer Lifetime Value Skyrocket For Your Shopify Brand

Your Business Is A Journey.  Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is John Chao the Co-Founder of the Data Marketing Platform Segments. They are a self-guided marketing analytics platform that helps Shopify brands increase marketing ROI with 1-click segmentation paired with actionable insights.

What You Will Learn Today

• How to uncover hidden revenue opportunities from your data.
• How to increase retention and customer loyalty for your Shopify brand.
• How to nurture customers across active, at-risk or churned states.
• How to optimize your marketing ROI by targeting customers with the most potential.
• How to unlock your store’s data to know when and what customers are buying, then allowing you to take action with timely recommendations to increase repeat sales and order value.

Links And Resources Mentioned

• Segments
• Segments Shopify App
• Segments Extended 30-Day Free Trial – Thanks John!

Introducing Segments Analytics

We all know the power of data, yet 95% of the world still doesn’t have access to the same technologies enjoyed by large brands because of how hard data is and how expensive talents are. This is why we built Segments for Shopify.

Loved this episode? Reviews give the show social proof 🙂

“I love how Steve chats with interesting ecommerce partners to help Shopify entrepreneurs like me.” < If that sounds like you, please consider rating and reviewing my show! This helps us support more people — like you — getting one step closer to their desired business growth. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Subscribe to the eCommerce Fastlane Podcast and get an instant notification when a new episode is released. We’re available on Apple Podcasts, Spotify, Stitcher, Google Play, or wherever you get your podcasts.

Episode Sponsor: SMSBump

Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.

Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.

Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.

Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.