eCommerce Fastlane Podcast

152: How To Make Your Retention And Customer Lifetime Value Skyrocket For Your Shopify Brand

EP152 Segments

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is John Chao the Co-Founder of the Data Marketing Platform Segments. They are a self-guided marketing analytics platform that helps Shopify brands increase marketing ROI with 1-click segmentation paired with actionable insights.

What You Will Learn Today

  • How to uncover hidden revenue opportunities from your data.
  • How to increase retention and customer loyalty for your Shopify brand.
  • How to nurture customers across active, at-risk or churned states.
  • How to optimize your marketing ROI by targeting customers with the most potential.
  • How to unlock your store’s data to know when and what customers are buying, then allowing you to take action with timely recommendations to increase repeat sales and order value.

Links And Resources Mentioned

Tweetable Gold Nuggets

We all know the power of data, yet 95% of the world still doesn't have access to the same technologies enjoyed by large brands because of how hard data is and how expensive talents are. This is why we built Segments for Shopify.Click To Tweet
Get access to 30+ automated customer segments such as top spenders, most likely to churn, and active loyals. You can even build your own with custom definitions!Click To Tweet

Thank You For Listening

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Episode Sponsor: SMSBump

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.