eCommerce Fastlane Podcast

154: Learn How Future-Focused Shopify Brands Are Thriving Through Differentiated Creative Experiences

EP154 Experiences

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Mark Sandeno the CEO of Experiences. They are a Shopify App that helps any business sell experiences first and enjoy increased product sales in a supporting role to the experiences consumed.

Experiential retailers aim to create communities around their brands in an effort to build shared experiences and strong brand affinity.

What You Will Learn Today

  • What is Experiential Commerce and why it’s important now.
  • Why successful Shopify merchants are selling experiences to build community.
  • The benefits of the Experiences App paired with Shopify POS.
  • Why people are looking for creative new opportunities to gather and to create memories.

Links And Resources Mentioned

Experiences Drive Customer Loyalty

Tweetable Gold Nugget

Customers are becoming more selective about the brands they shop with, the in-store experience needs to stand out from the pack.Click To Tweet
You have an advantage that Amazon doesn't. Learn how curating experiences will help you win.Click To Tweet

Thank You For Listening

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.