eCommerce Fastlane

156: Discover The Total Economic Impact Of Partnerships For Your Shopify Brand

EP156 Impact

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Henry Prevette the Director of Partnerships at Impact. They are a platform and ecosystem that helps merchants acquire new customers through affiliates and influencer partnerships.

They’ve traditionally powered affiliate and influencer programs for some of the largest ecommerce companies in the world. They are now delivering that same enterprise technology to Shopify and Shopify Plus merchants.

They recently became a Shopify Plus Partner in the Affiliate and Influencer category. Their goal is to drive new customer acquisition for brands, through partnerships.

What You Will Learn Today

  • Why partnerships are a more authentic way to reach a target audience.
  • The similarity and differences between partners, partnerships, affiliates, and influencers.
  • The impact that affiliate and influencer partnerships are having on e-commerce today.
  • How partnerships have emerged as the third and fastest-growing revenue channel for Shopify brands.

Links And Resources Mentioned

The Partnership Channel Opportunity

Tweetable Gold Nuggets

Along with traditional sales and marketing, the partnerships channel is an essential tool for modern ecommerce growth. Many leading brands rely on partnerships to find new customers and drive sales in a scalable, cost-effective way.Click To Tweet
Impact takes the cumbersome tasks of finding partners, creating contracts, managing communication, tracking performance, and optimizing the performance of partnersClick To Tweet

Thank You For Listening

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Episode Sponsor: HiConversion Recommend

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Today’s episode is sponsored by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon.

With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.

Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.