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Replace Discounts With Donations And Champion The Causes Your Customers Care About Most

Andrew Forman champions causes his customers care about most by replacing discounts with donations on Ecommerce Fastlane.

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Andrew Forman the CEO and Co-Founder of Givz. They are building the first purpose-driven performance platform for Shopify brands.

Most brands are trying to get away from discounts as much as possible. It attracts the wrong type of consumer and ultimately devalues the brand by training buyers to think that the ticket price is not what the goods actually sell for. Consumers are demanding some sort of purpose-driven activity from the stores they shop at now more than ever.

Givz now provides Shopify companies with the ability to replace traditional discounts with donations year-round. Forward-thinking companies work with Givz to grow sales and champion the personalized causes their consumers care about.

What You Will Learn Today

  • A unique and impactful way to increase your marketing ROI.
  • Why a Shopify brand’s purpose is the key to its longevity.
  • A new solution to reduce and redirect the $50B in discounts that are given each year.
  • Why now, more than ever, do customers want to buy from companies that share their values.

Links And Resources Mentioned

Sell More By Doing Good

Tweetable Gold Nuggets

[click_to_tweet tweet=”Sell more by adding values and emotions to each sale. Incentivize desired customer behavior and enhance your Shopify brand image.” quote=”Sell more by adding values and emotions to each sale. Incentivize desired customer behavior and enhance your Shopify brand image.”]

[click_to_tweet tweet=”Personalization is the key to purpose-driven performance. It’s not enough to just talk about purpose. Trust your customers to guide donation dollars. There’s no stronger sign that you share their unique sense of purpose.” quote=”Personalization is the key to purpose-driven performance. It’s not enough to just talk about purpose. Trust your customers to guide donation dollars. There’s no stronger sign that you share their unique sense of purpose.”]

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Episode Sponsor: HiConversion Recommend

Today’s episode is sponsored by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon.

With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.

Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify.

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