eCommerce Fastlane

Master The Art Of Post Purchase Experience To Reduce Customer Acquisition Costs

EP159 Coop Commerce

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Conner Sherline the CEO and Co-Founder of Co-op Commerce. They’re a Collaborative Commerce Platform that’s helping Shopify brands to partner seamlessly together and acquire customers at scale with ease. Essentially, they are a partnership platform for modern brands

Let’s jump in and learn more about boosting sales through partnerships, reducing your customer acquisition costs, while increasing your lifetime customer value.

What You Will Learn Today

  • Why acquisition costs are rising on Facebook, Instagram, and Google.
  • What is Collaborative Commerce and why is it the next new growth channel to explore.
  • New ways to convert, engage and retain customers in order to survive and thrive.

Links And Resources Mentioned

Tweetable Gold Nuggets

After capturing a purchase is a perfect time to upsell or re-sell to your customer. Co-op has created a post-purchase experience where you can increase AOV and capture valuable customer insight.Click To Tweet
We are enabling Shopify merchants to #BrandTogether to drive sustainable growth outside of Facebook, Amazon, and Google.Click To Tweet

Thank You For Listening

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Episode Sponsor: Visely

visely logo

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.

Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer’s initial and repeat journeys.

Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.

Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!

Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.