eCommerce Fastlane

Feeding The Content Treadmill: Why Shopify Brands Need To Prioritize Their Content Strategy

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Liz Giorgi the Co-Founder & CEO of Soona. They’re a content creation engine that helps Shopify brands to create professional photos and videos for their ecommerce stores, landing pages, social ads, all things visual marketing.

This is a great conversation with tons of learnings on how you can use visual content as your superpower to grow and scale your business.

What You Will Learn Today

  • What is a “content treadmill”.
  • Why two-thirds of a customer’s purchase decision is based on product photography.
  • How can your Shopify brand affordable create visual content at scale.

Links And Resources Mentioned

Tweetable Gold Nuggets

Soona is a content creation engine for commerce that solves three main problems associated with brand content by delivering high-quality creative from professional crews, a quick 24-hour turnaround time, and transparent pricing.Click To Tweet
Camera-to-Cloud technology powers real-time shoots, allowing for immediate feedback, collaboration with the crew, and easy purchasing decisions, providing customers with speed, quality and price.Click To Tweet

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Episode Sponsor: Visely

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.

Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer’s initial and repeat journeys.

Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.

Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!

Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.

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