eCommerce Fastlane

Build Retention And Community Into Your Marketing Strategy Through A Loyalty Program

EP162 Smile

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Tim Peckover the Senior Marketing and Community Manager from Smile.io. They are the world’s largest loyalty and rewards platform provider that helps to scale Shopify brands by keeping their customers coming back. You can turn your hard-earned sales into repeat customers and maximize your customer acquisition efforts by turn transactional sales into passionate brand advocates.

What You Will Learn Today

  • Long-term benefits of turning transactional sales into passionate brand advocates.
  • Why loyalty is an emotion you need to earn with your customers.
  • Benefits of offering reward points for actions like writing product reviews, social follows, and celebrating a birthday.
  • How to create social proof with word-of-mouth marketing.

Links And Resources Mentioned

Tweetable Gold Nuggets

Smile.io is the World’s Largest Loyalty Platform, providing easy-to-use and mobile-optimized reward programs that helps Shopify brands transform one-time sales into repeat and loyal customers. Click To Tweet
Supercharge your email marketing and subscription tools with loyalty data, incentivizing reviews with points, reward customers on Shopify POS and more.Click To Tweet

Thank You For Listening

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I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally! Thank you kindly. :heart:

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

Episode Sponsor: HiConversion Recommend

hiconversion logo color

Today’s episode is sponsored by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon.

With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.

Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.