Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Sam Malone the CEO and Co-Founder of Guru Club. They are a Shopify app that helps customers tell stories for brands in exchange for rewards.
What You Will Learn Today
- Why there is a loss of trust and authenticity with some advertising and influencer marketing campaigns.
- Why everyday consumers have much more influence over their peers than any celebrity, influencer, or athlete.
- How to automate word-of-mouth marketing through Instagram Stories.
Links And Resources Mentioned
- Guru Club
- Guru Club Shopify App
- Get 200 Free Custom Promo Cards + 10 Free Instagram Stories From Your Customers – Thanks Sam!
Tweetable Gold Nuggets
[click_to_tweet tweet=”As human beings, we all trust our friends more than somebody who has been paid to promote a brand. Don’t fall for the glitz and glam of macro and micro-influencer marketing.” quote=”As human beings, we all trust our friends more than somebody who has been paid to promote a brand. Don’t fall for the glitz and glam of macro and micro-influencer marketing.”]
[click_to_tweet tweet=”Guru Club is a fun and rewarding way for the average consumer to quickly post engaging content to their entire audience about their favorite brands. As a result, brands reap major benefits.” quote=”Guru Club is a fun and rewarding way for the average consumer to quickly post engaging content to their entire audience about their favorite brands. As a result, brands reap major benefits.”]
Thank You For Listening
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Episode Sponsor: HiConversion Recommend
Today’s episode is sponsored by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon.
With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.
Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify.