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Strengthen Loyalty And Act On Real-Time Opportunities With Cross-Channel Customer Engagement Strategies

Ecommerce episode featuring Diana Kim discussing cross-channel customer engagement strategies to strengthen loyalty and act on real-time opportunities.

Your Business Is A Journey.  Invest In Yourself Today.

Today’s episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Diana Kim, Senior Product Manage at Braze. They are a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.

Learn more about the technology that drives engagement and business results with smart, dynamic journeys and remain top of mind with your customers.

What You Will Learn Today

  • How better customer experiences improve the ROI of your Shopify brand.
  • What is purchase behavior segmentation and why is it important.
  • Why leading brands implement cross-channel upsell, cross-sell, and promotional offers.
  • Why acquisition and retention strategies should work hand in hand

Links And Resources Mentioned

Tweetable Gold Nuggets

[click_to_tweet tweet=”Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.” quote=”Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.”]

[click_to_tweet tweet=”Acquisition and retention should work hand in hand by ensuring that you’re optimizing your user experiences upfront to reduce the amount of churn you observe.” quote=”Acquisition and retention should work hand in hand by ensuring that you’re optimizing your user experiences upfront to reduce the amount of churn you observe.”]

Thank You For Listening

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Episode Sponsor: Mesa


Today’s episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.

Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa’s automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.

Mesa’s no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.

Search for “Mesa” in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team.