eCommerce Fastlane

Speed Matters: The Importance Of Keeping Your Shopify Code Clean And Up To Date

Your Business Is A Journey.  Invest In Yourself Today.

Today’s episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.

Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that’s being shared today!

In today’s episode, my guest is Andrew Durot the Founder and CEO of EcomExperts. They are a team of Shopify Developers that help clean up your Shopify code and make your site faster.

The increased speed and overall customer experience have a direct impact on conversions. Let’s learn from Andrew today about Shopify site speed optimization tactics and the importance of getting a passing grade with the new Google Core Web Vitals.

What You Will Learn Today

  • Why slow stores have been linked to higher bounce rates and lower conversions.
  • Benefits of cleaning up your Shopify theme code.
  • What makes a Shopify site fast or slow.
  • How to get a passing grade with Google’s Core Web Vitals Assessment.

Links And Resources Mentioned

Tweetable Gold Nuggets

Core Web Vitals are a way to measure the user experience of a page. There are three Core Web Vitals: Largest Contentful Paint (LCP) First Input Delay (FID) Cumulative Layout Shift (CLS)Click To Tweet
Improving your Shopify site speed will have a direct impact on your customers experience with your brand by reducing the bounce rate and improving conversion metrics.Click To Tweet

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Episode Sponsor: Mesa


Today’s episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.

Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa’s automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.

Mesa’s no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.

Search for “Mesa” in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team.

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