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The increased speed and overall customer experience have a direct impact on conversions. Let's learn from Andrew today about Shopify site speed optimization tactics and the importance of getting a passing grade with the new Google Core Web Vitals.
What You Will Learn Today
- Why slow stores have been linked to higher bounce rates and lower conversions.
- Benefits of cleaning up your Shopify theme code.
- What makes a Shopify site fast or slow.
- How to get a passing grade with Google's Core Web Vitals Assessment.
Links And Resources Mentioned
- Done For You: Site Speed Optimization With 3 Months Maintenance – $400 off, thanks Andrew!
- EcomExperts YouTube Channel
- Shopify Performance Analyzer: TestMyStoreSpeed.com
- Headphones.com (case study here)
- Shopify GitHub integration (new)
Tweetable Gold Nuggets
[click_to_tweet tweet=”Core Web Vitals are a way to measure the user experience of a page. There are three Core Web Vitals: Largest Contentful Paint (LCP) First Input Delay (FID) Cumulative Layout Shift (CLS)” quote=”Core Web Vitals are a way to measure the user experience of a page. There are three Core Web Vitals: Largest Contentful Paint (LCP) First Input Delay (FID) Cumulative Layout Shift (CLS)”]
[click_to_tweet tweet=”Improving your Shopify site speed will have a direct impact on your customers experience with your brand by reducing the bounce rate and improving conversion metrics.” quote=”Improving your Shopify site speed will have a direct impact on your customers experience with your brand by reducing the bounce rate and improving conversion metrics.”]
Thank You For Listening
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Episode Sponsor: Mesa
Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.
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Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.
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