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Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!
In today’s episode, my guest is Rytis Lauris the Co-Founder and CEO of Omnisend, a Shopify Plus Certified App Partner. They've built a marketing automation platform to help nimble teams drive more revenue without increasing their workload. They have a mission to help Shopify businesses make marketing relevant by helping to send personalized messages to the right person, at the right time, using the right channel. The great thing for shoppers is tailored messaging and a unique online shopping experience.
What You Will Learn Today
- Why email is not dead.
- Pending impact of iOS 15 and what you can do now.
- What is omnichannel marketing and how can Shopify brands make the most use of it.
- The positive impact of implementing an SMS strategy into your marketing mix.
Links And Resources Mentioned
- Omnisend Shopify App
- Omnisend Free Plan Available With 15,000 Emails Per Month
- 30% Off For 3 Months On Paid Plans. Use code: FASTLANE30X3 – Thanks Rytis!
- Opens Are Dead
- Jiggy Puzzles
Tweetable Gold Nuggets
[click_to_tweet tweet=”If email marketing is a car, email automation is a Ferrari.” quote=”If email marketing is a car, email automation is a Ferrari.”]
[click_to_tweet tweet=”Omnisend helps Shopify-powered businesses make their marketing relevant by sending personalized messages to the right person, at the right time, using the right channel.” quote=”Omnisend helps Shopify-powered businesses make their marketing relevant by sending personalized messages to the right person, at the right time, using the right channel.”]
Thank You For Listening
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Episode Sponsor: Mesa
Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.
Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.
Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.
Search for “Mesa” in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team.