eCommerce Fastlane

Beat The Competition And Turbocharge Your Growth With Trusted Accurate Data

EP200 Littledata V2

Your Business Is A Journey.  Investment In Yourself Pays Dividends.

Today’s episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.

Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that’s being shared today!

In today’s episode, my guest is Ari Messer, the Co-Founder of Littledata. They are an analytics connector that helps Shopify brands get accurate data in the tools they already use.

Littledata makes it ridiculously easy to connect sales, marketing and customer data. They empower thousands of data-driven Shopify stores to make better decisions to accelerate growth.

Let’s jump in and learn more about why the top DTC brands on Shopify choose Littledata.

What You Will Learn Today

  • How to finally have 100% confidence in your data accuracy.
  • Why inaccurate data can derail your growth by sending you down the wrong decision-making path.
  • What is first-party & zero-party data and why is it important today.
  • How to audit and fix Google Analytics to ensure accurate tracking.
  • How to get accurate marketing attribution including cross-domain and multi-currency.
  • How to get accurate Facebook campaign tagging and campaign cost imported to Google Analytics.

Links And Resources Mentioned

Connect With Littledata

Tweetable Gold Nugget

Adding Littledata to your store helps avoid making poor strategic decisions based on bad data. It also helps drive greater revenue through optimizing CLTV, better customer targeting, complete tracking of subscriptions, and benchmarking.Click To Tweet
Littledata makes it easy to improve KPIs with accurate tracking at every customer touch point. Automatically connect Google Analytics with Shopify and apps like ReCharge and Facebook Ads.Click To Tweet

Thank You For Listening

Thank you kindly for choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

We would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience. Steve Hutt reads each and every one personally!

Growth Mindset?

If you’re reading down here, we know the answer 😉

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Episode Sponsor: Attentive

attentive logo
Today’s episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.

How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. 

On average, Attentive customers see 25x ROI and 18.5% of their online revenue driven by SMS.  You can grow your SMS list fast and engage with high-value mobile subscribers with personalized messages that exceed your performance marketing goals. 

Getting started is super easy. Attentive’s best-in-class SMS marketing experts will help you quickly launch and scale your SMS program. 

Are you ready for SMS to become one of your top three revenue channels? 

Learn how to get started with your free trial by requesting a demo at 

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eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes