eCommerce Fastlane

Ditch Support Tickets And Differentiate Through Radically Personal Customer Service

Your Business Is A Journey.  Investment In Yourself Pays Dividends.

Today’s episode is brought to you by the Rewind App. This should be the first thing you install on your Shopify store to protect against human error, misbehaving apps, or collaborators gone bad. It’s the trusted backup solution for over 100,000 businesses.

Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that’s being shared today!

In today’s episode, my guest is Mike McCarron the VP, Sales and Strategic Alliances of Gladly. They are a service platform that treats customers like people, not tickets, which allows agents to communicate seamlessly across all channels. It’s referred to as “radically personal” customer experience.

Gladly centers customer service around the person, not a case, which gives agents full visibility of customers in a single view.

The world’s most innovative DTC Shopify brands like Andie Swimwear, Chubbies Shorts, Allbirds, and Rothy’s use the Gladly platform to develop lifelong customer relationships, not one-off experiences.

What You Will Learn Today

  • The benefits to having more personalized and human interactions with your customers.
  • The customer disconnect with an endless mess of duplicate support tickets.
  • Why customer expectations have changed on how they engage with brands.
  • How to scale delightful customer experiences through AI and human interaction.

Links And Resources Mentioned

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Growth Mindset?

If you’re reading down here, we know the answer 😉

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Episode Sponsor: Rewind


Today’s episode is brought to you by the Rewind App. This should be the first thing you install on your Shopify store to protect against human error, misbehaving apps, or collaborators gone bad. It’s the trusted backup solution for over 100,000 businesses.

The Common myth is that Shopify has a backup that you can use when something goes wrong with your store.  The truth is, they don’t!

So what do you do?

You use Rewind to protect your Shopify store with automated backups. The Rewind App should be the first thing you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button. It’s Trusted by over 100,000 businesses, larger and small. 

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