eCommerce Fastlane

Progressive Shopify Brands Know The Future Of Retail Marketing Is Omnichannel

EP204 Marsello

Your Business Is A Journey.  Investment In Yourself Pays Dividends.

Today’s episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization.

Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that’s being shared today!

In today’s episode, my guest is Brent Spicer the CEO and Co-Founder of Marsello. They are a customer marketing platform that helps omnichannel retailers bridge the gap between their sales channels, through a seamless integration of marketing tools. You’ll learn how to turn visitors into customers and customers into repeat customers.

Marsello has everything a Shopify brand needs to capture in-store and online visitors’ details, motivate them to shop, and then bring them back again and again.

Finally, you can create the omnichannel customer experience you want that will increase customer retention and spend.

What You Will Learn Today

  • What is omnichannel marketing and how is it impacting the future of retail.
  • What cross-channel marketing opportunities are available to Shopify brands.
  • How marketplaces and social media impact a brands awareness, consideration, and conversions.
  • The benefits of a seamless experience both in-store and online.

Links And Resources Mentioned

Connect With Marsello

Tweetable Gold Nuggets

Marsello is an all-in-one marketing platform for Shopify omnichannel retailers. We take the data from in-store and online purchases and suggest the marketing campaigns which will generate the greatest revenue.Click To Tweet
Treating every customer the same with a blanket approach to marketing doesn’t work. To be successful, retailers need to be able to put their data to use to run more targeted marketing at every stage of the customer lifecycle.Click To Tweet

Rate > Review > Follow > On Apple Podcasts

“I love how Steve chats with interesting ecommerce partners to help Shopify entrepreneurs like me.” < If that sounds like youplease consider rating and reviewing my show! This helps us support more people — just like you — get one step closer to the business growth that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Subscribe to the eCommerce Fastlane Podcast and get an instant notification when a new episode is released. We’re available on Apple PodcastsSpotifyStitcherGoogle Play, or wherever you get your podcasts.

spotify podcast badge blk grn 330x80 1  apple podcast badge 330x80 1  Amazon Music Logo

Episode Sponsor: Fast Simon

fastsimon logo
Today’s episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization.

Its revolutionary platform uniquely integrates shopper, behavioral and store signals for eCommerce search, strategic merchandising and optimized shopping experiences that dramatically increase conversions and average order value. 

Engage your customers, boost your ecommerce sales and uplift your AOV with advanced search and merchandising functionalities.

Fast Simon is offering a 14-day free trial which also includes 30% off for the first 3 months.

CLICK HERE to learn more and take advantage of this listener-only promotion.

I'm also on

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes