Your Business Is A Journey. Investment In Yourself Pays Dividends.
Our North Star
In today’s episode, my guest is Kathleen Booth the CMO of Clean.io. They have a Shopify app called cleanCART that helps online retailers build more profitable discount strategies and protect their user experience, brand and revenue by controlling the ways that coupon extensions interact with their websites.
We have been taught to believe that coupon extensions (like Honey) drive incremental revenue, but research shows they reduce average order value and conversion rates, all while claiming credit for sales they had little or no part in driving.
It's time to protect your margins and increase average order value. Let's jump in and learn more about this amazing technology.
What You Will Learn Today
- How to build a more profitable discount strategy for your brand.
- The serious problems with coupon leakage and abuse.
- What is coupon hygiene and why you need to implement a “single source of truth” for discount codes.
- Reframe everything you've been taught to believe about the impact of coupon extensions like Honey.
Links And Resources Mentioned
Thank You For Listening
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Episode Sponsor: Omnisend
Todays episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms.
With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.
Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.
More than 70,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.