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Hidden Opportunities To Drive Bigger ROI From Your Discount And Coupon Strategy

Kathleen Booth discusses hidden opportunities for bigger ROI in ecommerce on Fastlane Episode 8.

Your Business Is A Journey.  Investment In Yourself Pays Dividends.

Todays episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms.

Our North Star

Educate and inspire Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. Each week, Steve Hutt and his expert guest discuss the latest cutting-edge marketing strategies, tactics and share a roadmap to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Learn from those who are winning and get to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!

In today’s episode, my guest is Kathleen Booth the CMO of Clean.io. They have a Shopify app called cleanCART that helps online retailers build more profitable discount strategies and protect their user experience, brand and revenue by controlling the ways that coupon extensions interact with their websites.

We have been taught to believe that coupon extensions (like Honey) drive incremental revenue, but research shows they reduce average order value and conversion rates, all while claiming credit for sales they had little or no part in driving.

It's time to protect your margins and increase average order value. Let's jump in and learn more about this amazing technology.

What You Will Learn Today

  • How to build a more profitable discount strategy for your brand.
  • The serious problems with coupon leakage and abuse.
  • What is coupon hygiene and why you need to implement a “single source of truth” for discount codes.
  • Reframe everything you've been taught to believe about the impact of coupon extensions like Honey.

Links And Resources Mentioned

Thank You For Listening

Thank you kindly for choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

We would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience. Steve Hutt reads each and every one personally!

Loved this episode? Leave us a review and rating here

“I love how Steve chats with interesting ecommerce partners to help Shopify entrepreneurs like me.” < If that sounds like youplease consider rating and reviewing my show! This helps us support more people — like you — getting one step closer to the business growth they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

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Episode Sponsor: Omnisend

Todays episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms.

With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.

Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.

More than 70,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

Find out more about Omnisend and start free today, no credit card required.

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