eCommerce Fastlane

Pricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing Tactics

Your Business Is A Journey.  Investment In Yourself Pays Dividends.

Today’s episode is brought to you by dotdigital, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more about their incredible solution and get started today at

In today’s episode, my guest is Burc Tanir the Co-Founder and CEO of Prisync. They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront.

Our 2022 North Star

To educate and inspire Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. Each week, Steve Hutt and his expert guest discuss the latest cutting-edge marketing strategies, tactics and share a roadmap to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty. Learn from those who are winning in commerce.  Get to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that’s being shared today!

What You Will Learn Today

  • What is competitive price intelligence.
  • Why “cost-plus” is a poor way to price a product.
  • How to uncover your competitor’s prices and tactics.
  • Benefits of dynamic price changes to drive conversion and revenue.

Links And Resources Mentioned

Connect With Prisync

Tweetable Gold Nuggets

Competitive pricing intelligence can help you spot some smart price increase opportunities where you’re normally underpriced. It should never be a race to the bottom.Click To Tweet
Prisync helps Shopify merchants automatically track their competitor prices & stock availability on channels like Google Shopping and let them reprice their products & maximize their sales volumes & profit margins.Click To Tweet

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Episode Sponsor: dotdigital

Today’s episode is brought to you by dotdigital, an omnichannel marketing solution for B2C, B2B, and NFP marketers.

Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels. Don’t limit yourself to email marketing; personalize your marketing messages across SMS, push notifications, live chat, and social ads.

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