eCommerce Fastlane

Pricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing Tactics

EP211 Prisync

Your Business Is A Journey.  Investment In Yourself Pays Dividends.

Today’s episode is brought to you by dotdigital, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more about their incredible solution and get started today at dotdigital.com.

In today’s episode, my guest is Burc Tanir the Co-Founder and CEO of Prisync. They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront.

Now in its 5th season, eCommerce Fastlane is a top-rated e-commerce podcast for founders and marketers who want to improve efficiencies, profitable grow revenue, and build lifetime customer loyalty with their Shopify-powered brand.

Hosted by Steve Hutt, an industry veteran in commerce, Shopify Expert, Startup Founder, and Senior Merchant Success Manager at Shopify Plus.

Twice weekly, Steve and his expert guest discuss the latest marketing strategies and current tactics to accelerate growth and scale in 2022.

Our 2022 North Star

To educate and inspire founders and marketers to accelerate growth through podcasts and strategic insights. Twice weekly, Steve Hutt and his expert guest discuss the latest marketing strategies and current tactics to accelerate growth and scale in 2022. You’ll learn how to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify-powered brand. Get your competitive edge from those who are winning in e-commerce!

What You Will Learn Today

  • What is competitive price intelligence.
  • Why “cost-plus” is a poor way to price a product.
  • How to uncover your competitor’s prices and tactics.
  • Benefits of dynamic price changes to drive conversion and revenue.

Links And Resources Mentioned

Connect With Prisync

Tweetable Gold Nuggets

Competitive pricing intelligence can help you spot some smart price increase opportunities where you’re normally underpriced. It should never be a race to the bottom.Click To Tweet
Prisync helps Shopify merchants automatically track their competitor prices & stock availability on channels like Google Shopping and let them reprice their products & maximize their sales volumes & profit margins.Click To Tweet

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Episode Sponsor: dotdigital

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Today’s episode is brought to you by dotdigital, an omnichannel marketing solution for B2C, B2B, and NFP marketers.

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