eCommerce Fastlane Podcast

Episode 22: Google Analytics, Tag Manager, Attribution. What Does It Mean And Why Is It Important For Growth?

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Welcome to Episode 22. On today’s episode, I sat down and had a chat with Brad Redding, the co-founder of Elevar, an automated analytics platform. This solution mines your data, automates the analysis, and provides curated insights to help you take action. You can consider Elevar your trusty 24/7 data analyst assistant that is always working to provide optimization and marketing tips.

Today you’ll learn:

  • What some of the challenges are to be more data-driven
  • What successful Shopify store owners do to grow and scale
  • How to use data for everyday execution and strategy

Links and resources mentioned in this episode

Click to Tweet

Test everything. Don’t make blanket changes to your store without testing/validating first at risk of hurting your business.Click To Tweet
Don’t try to tackle everything at once; start small and build up proper data tracking optimization program.Click To Tweet

Thanks for listening

Thanks for tuning in. If you have something you’d like to share with me please send an email or tweet me at @stevenhutt

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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