Podcast

Episode 22: Google Analytics, Tag Manager, Attribution. What Does It Mean And Why Is It Important For Growth?

Welcome to Episode 22. On today’s episode, I sat down and had a chat with Brad Redding, the co-founder of Elevar, an automated analytics platform. This solution mines your data, automates the analysis, and provides curated insights to help you take action. You can consider Elevar your trusty 24/7 data analyst assistant that is always working to provide optimization and marketing tips.

Today you’ll learn:

  • What some of the challenges are to be more data-driven
  • What successful Shopify store owners do to grow and scale
  • How to use data for everyday execution and strategy

Links and resources mentioned in this episode

Click to Tweet

Test everything. Don’t make blanket changes to your store without testing/validating first at risk of hurting your business.Click To Tweet
Don’t try to tackle everything at once; start small and build up proper data tracking optimization program.Click To Tweet

Thanks for listening

Thanks for tuning in. If you have something you’d like to share with me please send an email or tweet me at @stevenhutt

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About the author

Steve Hutt

Obsessed with ecommerce, entrepreneurship, and Shopify. If you have the desire to learn and implement what's working today for Shopify brands, I'm excited you're here! This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must have Shopify apps, and marketing platforms that will help you grow and scale. To do this, I'm on the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.