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Personalize Email, SMS, And Paid Social Campaigns Through AI Segmentation With Shanif Dhanani of Apteo

A Shopify Podcast To Grow Revenue And Loyalty

In today’s Shopify ecommerce podcast, my guest is hanif Dhanani of Apteo.

Today’s episode is made possible by our friends at Gorgias, the leading customer service platform for Shopify ecommerce brands, helping merchants to unlock revenue and deliver exceptional customer service. 

About Apteo…

Apteo helps ecommerce brands create hyper-personalized email, SMS, and paid social marketing campaigns using their customer data. Our product predicts what your customers will do or buy next, segments them based on those predictions, and syncs those segments to your existing marketing tools where your team, or ours, can create highly targeted campaigns. Brands can see an increase of 30% incremental revenue and experience up to a 20X ROI by using Apteo.

Summary Of What We Covered:

  • Unlocking revenue through quality customer engagement 
  • Shedding light on the importance of retention to create cost-efficient brand campaigns
  • Organizing your first party data with the improved Gorgias dashboard system
  • Learning the strategic highlighting of the best features of your brand and products
  • Gaining a smart customer-centric approach  in your marketing process
  • Valuing AI and Apteo fit in finding purchase patterns

Through these discussions, this episode aims to equip eCommerce businesses with the knowledge and tools they need to thrive in a rapidly evolving digital environment.

Boosting Your Shopify Stores Growth, Revenue, Profits, and Lasting Customer Value

Every week, join Steve Hutt and his expert guests as they offer valuable tips to help founders and marketers expand their Shopify stores. We’ll dive into the best Shopify apps, marketing platforms, and essential growth strategies to improve efficiency, increase profits, and build stronger customer loyalty. With each episode, you’ll gain insights from professionals who are succeeding in direct-to-consumer, ecommerce, and retail sectors!

Links And Resources Mentioned

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As a thank you, we’ll send you our “10 Essential Shopify Apps” guide to boost your store’s success. Once you’ve subscribed and reviewed, email steve@ecommercefastlane.com with the subject line “Podcast Feedback” and we’ll send your free guide right away.

Your support means the world to us and the entrepreneurs we strive to help. Subscribe and review now to join us in guiding more Shopify store owners to ecommerce success!

Support Our Sponsor

Gorgias helps you improve your customer experiences by managing all of your communication channels from one dashboard. It provides you with the ability to customize messages and automate replies. Get started with Gorgias today and start managing all of your communication channels from one platform.

Exclusive to my listeners is a two month free trial. Check them out today at eCommerceFastlane.com/gorgias