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How To Reach The Unreachable “Ad-Never Generation” With Jamie Gutfreund Of Whalar

E-commerce fastlane 226 - how to reach the undefeatable generation through marketing and DTC.

In today's Shopify ecommerce podcast, my guest we have Jamie Gutfreund, CMO of Whalar.

Today's episode is made possible by our friends at Gorgias, the leading customer service platform for Shopify ecommerce brands, helping merchants to unlock revenue and deliver exceptional customer service. 

This is Whalar Story…

Whalar is a creator commerce company that is revolutionizing the way brands and creators work together to drive growth for all parties involved.

With the rise of Gen Z and millennials, traditional advertising methods are becoming less effective, as these audiences are spending less time watching ad-supported television. Instead, they are finding and consuming content in new places, often created by individual “creators” who are writers, musicians, dancers, filmmakers, and publishers. These creators have a growing share of time and attention, with their content appearing on platforms such as TikTok, Instagram, YouTube, and Snapchat.

Whalar's platform helps brands stay culturally relevant and reach these audiences by partnering with creators and social platforms to deliver must-see content at scale. By harnessing the power of these partnerships, brands can create engaging and authentic content that resonates with their target audience, driving growth and revenue.

The creator economy is rapidly evolving and becoming an increasingly important part of the digital landscape. With Whalar's innovative approach, brands can tap into this ecosystem and unlock its full potential for their business.

In this episode, you will learn:

  • Helping build metaverse opportunities with creators and talents globally
  • Following the trends to promote a product
  • Data says 64% of people say they buy products that represent and communicate who they are

Shopify Ecommerce Podcast

Helping Shopify stores to accelerate profitable growth

Every week, Steve Hutt and his Shopify expert guest bring you strategic insights to help inspire founders and marketers to grow their Shopify stores. We discuss the best Shopify apps, marketing platforms, and essential growth strategies to help you improve efficiency, increase profits, and build customer loyalty. Each episode gets you one step closer to learning from the experts who are succeeding in ecommerce now!

Links And Resources Mentioned:

Connect with Jamie Gutfreund

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Episode sponsor

Gorgias helps you improve your customer experiences by managing all of your communication channels from one dashboard. It provides you with the ability to customize messages and automate replies. Get started with Gorgias today and start managing all of your communication channels from one platform.

Exclusive to my listeners is a two month free trial. Check them out today at eCommerceFastlane.com/gorgias