HomePodcastShopify Brand Does $100k Launch And Scaled To 7 Figures On Amazon With Jeff Lieber Of TurnKey Product Management

Shopify Brand Does $100k Launch And Scaled To 7 Figures On Amazon With Jeff Lieber Of TurnKey Product Management

A Shopify Podcast To Grow Revenue And Loyalty

In today’s Shopify ecommerce podcast, my guest is Jeff Lieber is the CEO and founder of Turnkey Product Management, a consulting firm that provides marketing strategies to accelerate the financial growth for Shopify businesses and organizations on Amazon. This is an excellent conversation with tons of learning around this important and necessary channel for Shopify-powered brands.

Today’s episode is made possible by our friends at Loop Returns, the exchange-first returns platform for scaling Shopify brands.

This is Jeff Lieber’s story…

I’m an Amazon customer and seller, and I noticed that the platform has become increasingly competitive over the years. In order to be successful on Amazon, you have to treat it seriously and put in the work. I founded Turnkey Product Management in order to help other brands grow their business on Amazon. We offer free opportunity analyses to help brands understand whether or not Amazon is right for them. We also have a lot of experience with Amazon advertising, and we can help brands get their products in front of the right people.

In this episode, you will learn:

The importance of taking Amazon seriously as a competitive marketplace
The potential for Amazon to be a powerful sales channel for Shopify brands
The importance of understanding the competitive landscape when selling on Amazon
The benefits of Amazon DSP Advertising
What are the differences and benefits of Fulfillment By Amazon vs. Fulfillment By Merchant

Have you ever wondered how some people make a killing selling on Amazon, while others struggle to get by?

Here’s a breakdown of what is covered:

[00:00:00] – Don’t treat Amazon lightly.
[00:01:00] – Intro by Steve Hutt.
[00:02:28] – Intro and welcome Jeff to the show.
[00:03:44] – The high level of Turnkey Product Management
[00:07:49] – The state of sellers on Amazon.
[00:11:03] – Understanding the competitive landscape.
[00:15:42] – Paid vs organic advertising on Amazon.
[00:16:37] – Building a strong brand on Amazon.
[00:21:15] – Other kinds of ads available to Amazon sellers.
[00:26:11] – Mistakes that other sellers make.
[00:28:39] – Amazon vs Shopify.
[00:33:16] – Adding reviews to your store.
[00:35:45] – Should you sell your business.
[00:37:59] – Amazon’s private label brands.
[00:42:01] – The opportunity for individual brands.
[00:43:29] – Stories that can inspire.
[00:47:20] – Opportunity for amazon to expand into Canada.
[00:50:11] – Self-fulfill your Amazon orders vs FBA.
[00:54:13] – The opportunity for international marketplace expansion.
[00:56:17] – Takeaways from our discussion about Amazon.

Helping Shopify stores to accelerate profitable growth

Every week, Steve Hutt and his Shopify expert guest bring you strategic insights to help inspire founders and marketers to grow their Shopify stores. We discuss the best Shopify apps, marketing platforms, and essential growth strategies to help you improve efficiency, increase profits, and build customer loyalty. Each episode gets you one step closer to learning from the experts who are succeeding in ecommerce now!

Links and resources mentioned:

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Episode sponsor

Today’s episode is sponsored by Loop Returns, the exchange-first returns platform for scaling Shopify brands.

Loop makes it easy for Shopify brands to encourage exchanges rather than refunds. We all know that returns don’t equal goodbyes, they equal new hellos. Loop has a slick process to make it easy for your customer to have a fast return or exchange. See why thousands of Shopify brands like Pit Viper, Summersalt, and Princess Polly, all choose Loop as their return partner.

Now is the right time to improve your post-purchase experience.

Check them out today at LoopReturns.com