Episode 29: Explode Your Conversion Rate By Offering 4 Equal Payments, Interest-Free!

EP29 Afterpay

On today’s episode, I’m chatting with Nick Molnar, the Co-founder & CEO of Afterpay. Afterpay is an incredibly popular payment solution that tens of thousands of Shopify store owners have added to their checkout. 

What You Will Learn Today…

Afterpay allows customers to buy now and pay over time. Merchants get paid right away and see huge increases in sales and customer satisfaction when they offer Afterpay at checkout.

  • How to significantly improve conversion rate, average order value, and customer satisfaction on your site by offering Afterpay. 
  • Why it’s important to offer credit alternatives in order to win over the millennial customer (in 7 years time, millennials will earn half of the disposable income in the US market — but nearly half of this generation doesn’t own a credit card). 
  • What the future holds for Afterpay as they expand into North America.

Links And Resources Mentioned In This Episode

The Golden Nuggets

In 7 years time, millennials will earn half of the disposable income in the US market! Learn how to tap into this generation’s spending power with Afterpay.Click To Tweet
Fact: 47% of millennials don’t own a credit card. Learn how to tap into this generation’s spending power with Afterpay.Click To Tweet
Afterpay is the millennial version of layaway but your customer gets their purchase up front with zero interest.Click To Tweet

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.