Welcome to eCommerce Fastlane. Today, my guest is Philip Inghelbrecht, the CEO and Co-Founder of Tatari.
Philip brings unparalleled knowledge of TV advertising and its potential impact on Shopify brands. We dig into ecommerce brands’ unique challenges when venturing into TV advertising and discuss how Tatari solves those challenges.
We also unpacked the nuances of TV advertising, such as the differences between linear and streaming TV. We examined how Tatari’s platform empowers Shopify merchants to accurately measure their advertising campaign’s effectiveness. This episode is packed with enlightening insights on TV advertising, demonstrating Tatari’s formidable potential to boost Shopify merchants’ growth and enhance their business performance.
This episode is made possible by Tidio. A top-rated customer success platform that helps small and medium businesses grow their sales through live chat, chatbots, and ticketing, Tidio is the go-to solution for over 300,000 companies worldwide!
When Philip Inghelbrecht started working in the TV advertising industry, he noticed that smaller businesses often struggled to gain traction in a world dominated by behemoth brands. But as technology evolved, he realized that even the most minor players could compete on the same level. Determined to level the playing field, Philip co-founded Tatari, a company that empowers small businesses to harness the power of TV advertising. Tatari enables brands to create and execute targeted campaigns efficiently through their self-serve platform, often starting with videos already used for digital platforms like TikTok. By making TV advertising more accessible, Philip has sparked growth and success for countless small businesses, proving that TV is still a powerful marketing channel for companies of all sizes.
Each week, join Steve Hutt and his knowledgeable guest as they share valuable insights designed to motivate founders and marketers in growing their Shopify stores. Together, we’ll explore top-notch Shopify apps, marketing platforms, and vital growth tactics to enhance efficiency, boost profits, and strengthen customer loyalty. With every episode, you’ll get closer to learning from the pros currently thriving in DTC, ecommerce, and retail!
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