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Shopify Growth Secrets: Leveraging Intelligent Demand Planning For Success With Bahadır Efeoğlu Of Fabrikator

Welcome to another episode of eCommerce Fastlane! In this episode, host Steve Hutt is joined by Bahadır Efeoğlu, CEO and co-founder of Fabrikator.

Together, they dive deep into the challenges of inventory management for direct-to-consumer brands, especially when the physical manufacturer doesn't have items in stock. They discuss the importance of early investment in inventory management, the integration with Klaviyo for transparent communication with customers, and the success story of Swarovski utilizing Fabrikator. Bahadır explains the misconceptions in inventory planning and shares his vision for the future roadmap of their product.

They explore the power of AI solutions, ease of setup, affordability, and integration with Shopify. Fabrikator's mission to redefine inventory management for growing Shopify stores and bridge the gap between demand and supply sides is highlighted.

Join us as we uncover the essential tools and strategies to optimize growth for direct-to-consumer brands.

This is Bahadır Efeoğlu’s Story…

Bahadir, the innovative thinker and tech entrepreneur renowned for his expertise in inventory management within the ecommerce space, is the CEO and Co Founder of Fabrikator where they offer an intuitive interface that brings together marketers and operational teams. Its automated features allow for precise forecasting, real time inventory insights, and proactive management of purchase orders. Bahadir’s journey into the world of ecommerce and supply chain management is as dynamic as it is impressive. His career catapulted from the fast-paced environment of Marley Spoon, where he honed his skills in digital customer experience and operations for the internationally recognized brand associated with Martha Stewart. His time there provided him with invaluable insights into the intricate dance of supply chain management and its pivotal role in a D2C company’s success. 

Here are 3 key takeaways from our conversation:

1️⃣ Proactive Inventory Strategy: Understand the risks of running out of stock and invest in a robust inventory management system from the outset to optimize growth.

2️⃣ Transparent Preordering: Communicate shipping delays transparently by integrating purchase orders with storefront and Klaviyo for a seamless customer experience.

3️⃣ Intelligent Demand Planning: Discover how Fabrikator's software bridges the gap between marketing and supply chains, offering real-time insights and preventing potential stockouts.

Shopify Ecommerce Podcast

Here are some of the topics we explore:

  • How can direct-to-consumer brands effectively manage inventory when the physical manufacturer does not have items in stock?
  • What are the potential negative impacts on sales and business growth when running out of stock, and how can these be mitigated?
  • Why is it crucial for eCommerce businesses to have an inventory strategy from the beginning and not postpone it?
  • What are the challenges involved in informing customers about delays in product shipping, and how can transparency in preordering processes be effectively managed?
  • How does the integration between purchase orders, storefront, and Klaviyo help in managing customer communication and expectations regarding shipping and delays?
  • What are the key factors that contribute to the success of larger fashion apparel brands in utilizing inventory planning software like Fabrikator, compared to smaller businesses with fewer products?
  • Can you provide insight into the role of cross-linking and cross-promotion in eCommerce, and how they can affect domain authority and organic traffic ratings?
  • What misconceptions exist around inventory planning in eCommerce, and how can businesses approach these supply chain decisions without needing a supply chain degree?
  • In what ways can AI and large language models be integrated into e-commerce to support supply chain management and sustainability efforts?
  • How does Fabrikator's intelligent demand planning software cater to the needs of growing Shopify stores and address the challenges faced by direct-to-consumer brands in balancing inventory and marketing timelines?

Boosting Your Shopify Stores Growth, Revenue, Profits, and Lasting Customer Value

Each week, join Steve Hutt and his knowledgeable guest as they share valuable insights designed to motivate founders and marketers in growing their Shopify stores. Together, we'll explore top-notch Shopify apps, marketing platforms, and vital growth tactics to enhance efficiency, boost profits, and strengthen customer loyalty. With every episode, you'll get closer to learning from the pros currently thriving in DTC, ecommerce, and retail!

Links and Resources Mentioned

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