Podcast

Episode 32: Learn How To Drive Repeat Business By Rewarding Loyal Customers With Timely Birthday Incentives

On today’s episode, I’m chatting with Sam Henning, the Co-founder of Union Works. They are a Shopify App Partner with 7 apps including the Happy Birthday App that we discuss today.

What You Will Learn Today…

Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.

The Happy Birthday App is a great retention strategy!

  • It can Increase your brand’s visibility — Birthday campaigns are a great way to remind your customers of your store and your products
  • Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer
  • Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business
  • Improve your store’s conversion rate — Data proves that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today.

Links And Resources Mentioned In This Episode

The Golden Nuggets

Building strong relationships with your customers is vital to the long term success of your business.Click To Tweet
Birthday campaigns are a great way to remind your customers of your store and your productsClick To Tweet

Ways To Connect With Sam And The Union Works Team

Email: sam@unionworks.co.uk
Twitter: @UnionWorksLtd
LinkedIn: www.linkedin.com/in/berkleyegenes

Thank You For Listening

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

About the author

Steve Hutt

Obsessed with ecommerce, entrepreneurship, and Shopify. If you have the desire to learn and implement what's working today for Shopify brands, I'm excited you're here! This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must have Shopify apps, and marketing platforms that will help you grow and scale. To do this, I'm on the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.