• Explore. Learn. Thrive. Fastlane Media Network

  • ecommerceFastlane
  • PODFastlane
  • SEOfastlane
  • AdvisorFastlane
  • LifeFastlane

Navigating A Cookie-Less World: Future-Proof Your Ecommerce Strategy With Ben Zettler Of Zettler Digital

A Shopify Podcast To Grow Revenue And Loyalty

Welcome to another episode of eCommerce Fastlane. Today, we’re sitting down with Ben Zettler, the founder and CEO of Zettler Digital, to discuss current digital marketing strategies and tactics that are effective for DTC brands. Ben, a Klaviyo Elite Partner and expert, will share insights on building brands and enhancing customer engagement. We’ll discuss list building, opt-in processes, and utilizing incentives in marketing. Additionally, we’ll explore changes in data management, the effects of iOS updates, and strategies for adapting to a cookie-less world.

As we explore Ben’s journey with Shopify and his rise to becoming a Plus Certified Agency Partner, we’ll highlight the success stories that have influenced his agency’s focus on site optimization, owned marketing, and advertising management. Whether you’re a small startup or a scaling enterprise, this episode offers great insights to help you move the needle for your business.

This is Ben Zettler’s Story…

Ben Zettler leads Zettler Digital, an e-commerce agency acclaimed for enhancing the performance of a range of Shopify-powered brands. With a comprehensive approach to e-commerce, Ben and his team specialize in site optimization, robust owned marketing, and precise advertising management. Recognized as a Meta business and Google partner, Zettler Digital provides businesses of all sizes with essential tools to attract targeted traffic and adapt to the evolving digital marketing landscape, marked by privacy changes and market dynamics. Skilled in using customer data to personalize content and optimize user experiences, Ben’s deep expertise in the e-commerce sector has propelled his agency to significant growth within the Shopify community.

Here are 3 key takeaways from our conversation:

1️⃣ Leverage Customer Data Smartly: Discover cutting-edge tools like Elevar and Littledata to enrich Google Analytics insights and adopt a robust approach to manage first-party data effectively, especially in the face of changes like Apple’s 14.5 update and the move towards a cookie-less world.

2️⃣ Engagement Through Personalization: Understand the crucial role of tailoring customer journeys through data-driven email and SMS marketing. Ben emphasizes list-building strategies, employing incentives, and customizing content for different user segments to enhance brand engagement.

3️⃣ Embrace the Power of Partnerships: Ben’s experience highlights the importance of partnerships, as demonstrated by the personalized support and growth opportunities offered through Shopify’s partner program. Their supportive ecosystem is contrasted with other platforms and underlines the significance of collaborative growth.

Here are some of the topics we explore:

  • How do Elevar and Little Data tools specifically enrich Google Analytics data for subscription-based businesses, and what impact does this have on improving customer lifetime value?
  • Building an email and SMS marketing list and how do these strategies enhance the understanding of the customer journey?
  • How can e-commerce businesses balance the need for gathering customer information with respecting user privacy?
  • Ben highlights the importance of deeply understanding a company’s brand and pain points.
  • Key strategies for managing first-party data and tracking user behavior?
  • How Gatsby.ai can enhance marketing strategies within Klaviyo and improve ambassador programs through Instagram activity tracking?
  • What role will AI and data play in e-commerce content production and user segmentation moving forward, and how should businesses prepare for these technological advancements?

Unlock the Secrets to Scaling Your Shopify Store

Are you ready to take your Shopify store to the next level? Join Steve Hutt every week as he sits down with expert guests to uncover proven strategies for expanding your business and boosting your bottom line.

Each episode is packed with actionable tips and insights, including:

– The top Shopify apps to streamline your operations and drive sales
– Cutting-edge marketing platforms to reach and convert more customers
– Essential growth tactics used by successful brands in DTC, ecommerce, and retail

If you’re not constantly innovating and optimizing, you’re falling behind. That’s why I’m excited to bring you the latest trends and best practices from industry leaders each and every week. – Steve Hutt

Whether you’re a founder looking to scale quickly or a marketer aiming to improve key metrics, the eCommerce Fastlane podcast will give you the tools and knowledge you need to thrive.

Links and Resources Mentioned

Help Us Reach More Shopify Entrepreneurs

Your support is invaluable in helping us provide more value to entrepreneurs and marketers just like you. By subscribing to eCommerce Fastlane and sharing your thoughts in a rating and review, you enable us to reach and assist more listeners on their ecommerce journey.

Here’s how to make a huge impact in just a few taps:

Apple Podcasts: Search for “eCommerce Fastlane”, tap Subscribe, then leave a rating and review letting us know what you enjoy about the show.

Spotify: Search for “eCommerce Fastlane”, click Follow, and leave a rating on our show page sharing your feedback.

As a thank you, we’ll send you our “10 Essential Shopify Apps” guide to boost your store’s success. Once you’ve subscribed and reviewed, email steve@ecommercefastlane.com with the subject line “Podcast Feedback” and we’ll send your free guide right away.

Your support means the world to us and the entrepreneurs we strive to help. Subscribe and review now to join us in guiding more Shopify store owners to ecommerce success!

Support Our Sponsor

Bloomreach is an AI-powered marketing automation platform that personalizes the online shopping experience at every touch point. Bring the power of AI to your real-time customer data, anonymous user information, and Shopify data. Create the most personalized campaigns, engage in customer conversations, and deliver a shopping experience as unique as each shopper. With
Bloomreach, the e-commerce journey truly becomes limitless, allowing you to experience unprecedented growth for your Shopify business.
Bloomreach’s marketing automation solution integrates seamlessly into your existing tech stack, aggregates data across the entire customer journey, and empowers you to act on insights from a single platform. The company has more than 30 AI patents and serves 850+ global brands. Visit eCommerceFastlane.com/bloomreach to get started today.