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Crack The Code To Ecommerce Growth: Chase Clymer Shares His Toolbox For Success

A Shopify Podcast To Grow Revenue And Loyalty

Welcome to another episode of eCommerce Fastlane. Today, we’re sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye.

Chase shares practical insights on using heat mapping, customer recordings, and analytics to identify areas that need improvement and testing. He’ll explain the ICE method, a practical tool that helps prioritize tests, and why focusing on significant changes, like adding shipping guarantees, can greatly impact your eCommerce business.

As we dive into Shopify’s partner ecosystem, Chase Clymer will be your guide. He’ll recommend powerful optimization apps that can significantly boost your store’s performance after launch. You’ll also gain insights into Electric Eye’s service, StoreTester.com, a valuable resource that works with brands to enhance their key performance indicators (KPIs) and ensure their Shopify sites are running smoothly.

If you’re an ecommerce merchant grappling with the complexities of migrating your store and transforming your data, or if you’re seeking to enhance your website’s user experience, this episode is tailored to your needs. Chase Clymer will cover everything from managing legacy data to selecting the best design approach for your store, and using the latest tools to maximize conversions.

Let’s learn how to accelerate your success because every second and every click counts in this fast-paced industry!

This is Chase Clymer’s Story…

Chase Clymer is the visionary founder of Electric Eye, an agency specializing in Shopify store design, development, and optimization. With a keen understanding of the e-commerce landscape, Chase helps online retailers maximize their potential through strategic website redesigns, data migration, and platform migration, particularly to Shopify.

Chase’s expertise extends to navigating the challenges of platform migration. His dedication to helping merchants thrive in the digital marketplace has solidified his position as a trusted partner in the industry.

In addition to his work at Electric Eye, Chase hosts the popular podcast Honest Ecommerce, where he shares his insights and passion for e-commerce. The podcast is ranked in the top 5% of all podcasts worldwide, showcasing Chase’s ability to provide valuable content to the hungry DTC community, founders, and marketers.

Key Takeaways From Our Conversation:

1️⃣  Utilize heat mapping software like Hotjar or heatmap.com, which ties revenue data to user behavior, along with customer recordings and analytics to gain actionable insights for boosting conversions and optimizing post-launch website performance.

2️⃣  Prioritize impactful testing using the ICE (Impact, Confidence, Ease) method to improve your store’s user experience. Focus on significant changes like adding shipping guarantees to product pages rather than minor tweaks. Consider Chase’s new personalized CRO service, StoreTester.com, for brands seeking to efficiently optimize their KPIs.

3️⃣  Leverage Shopify’s robust partner ecosystem to enhance your store’s functionality with recommended apps like ReCharge, Smarter, and Loop for subscriptions; Postpilot for personalized direct mail; and Retention.com for capturing customer data. When migrating to Shopify, carefully weigh the benefits of a fully custom design against leveraging a premium theme as a starting point for customization to strike the right balance for your brand.

Summary Of What We Covered:

  • Migrating to a new ecommerce platform won’t solve underlying business problems and requires careful planning to handle data, functionality, and UX challenges.
  • Electric Eye focuses on post-launch optimization using heat mapping, customer recordings, and the ICE method to prioritize impactful tests that boost conversions and user experience.
  • Heat mapping software like Hotjar and Heatmap.com ties revenue data to user behavior, revealing actionable insights to optimize product pages, upsells, and site layout.
  • The ICE (Impact, Confidence, Ease) method helps rank and prioritize testing ideas, focusing on significant changes like adding shipping guarantees over minor tweaks.
  • Shopify’s robust partner ecosystem offers apps for key functions like subscriptions (ReCharge, Smarter, Loop), personalized direct mail (Postpilot), and customer data capture (Retention.com or OpenSend.com).
  • Continuous testing services like Store Tester are crucial for small to mid-size businesses to iteratively optimize their stores, with even a 1% conversion lift generating substantial revenue.
  • Data migration involves complex data transformation, import testing, and edge case solving, requiring adequate planning and expertise to ensure a smooth transition.
  • Platforms like Gatsby.ai enable businesses to identify and engage potential influencers by capturing social media handles during email/SMS opt-ins.
  • For stores generating under $10M annually, customizing a premium Shopify theme often provides better ROI than a fully custom design, which can be costly and time-consuming.
  • Essential post-migration optimization tools include Intelligems (split testing), Triple Whale (reporting), Rebuy/Aftersell (upsells), and Klaviyo/Attentive (email/SMS marketing).

Unlock the Secrets to Scaling Your Shopify Store

Are you ready to take your Shopify store to the next level? Join Steve Hutt every week as he sits down with expert guests to uncover proven strategies for expanding your business and boosting your bottom line.

Each episode is packed with actionable tips and insights, including:

– The top Shopify apps to streamline your operations and drive sales
– Cutting-edge marketing platforms to reach and convert more customers
– Essential growth tactics used by successful brands in DTC, ecommerce, and retail

If you’re not constantly innovating and optimizing, you’re falling behind. That’s why I’m excited to bring you the latest trends and best practices from industry leaders each and every week. – Steve Hutt

Whether you’re a founder looking to scale quickly or a marketer aiming to improve key metrics, the eCommerce Fastlane podcast will give you the tools and knowledge you need to thrive.

Links and Resources Mentioned

  • Electric Eye
  • Honest Ecommerce Podcast
  • Matrixify
  • Shopify
  • Recharge
  • Order Groove
  • Rebuy
  • Triple Whale
  • Cloudflare
  • Dawn Shopify Theme
  • Hotjar
  • Lucky Orange
  • Heatmap.com
  • Intelligems
  • Rebuy
  • Aftersell
  • Checkout Blocks
  • Recharge
  • Smarter
  • Loop
  • Nostra
  • Postpilot
  • Retention.com
  • Triple Whale
  • Tydo
  • Smile.io
  • LoyaltyLion
  • Klaviyo
  • Attentive
  • Postscript
  • Gatsby.ai
  • StoreTester.com

Help Us Reach More Shopify Entrepreneurs

Your support is invaluable in helping us provide more value to entrepreneurs and marketers just like you. By subscribing to eCommerce Fastlane and sharing your thoughts in a rating and review, you enable us to reach and assist more listeners on their ecommerce journey.

Here’s how to make a huge impact in just a few taps:

Apple Podcasts: Search for “eCommerce Fastlane”, tap Subscribe, then leave a rating and review letting us know what you enjoy about the show.

Spotify: Search for “eCommerce Fastlane”, click Follow, and leave a rating on our show page sharing your feedback.

As a thank you, we’ll send you our “10 Essential Shopify Apps” guide to boost your store’s success. Once you’ve subscribed and reviewed, email steve@ecommercefastlane.com with the subject line “Podcast Feedback” and we’ll send your free guide right away.

Your support means the world to us and the entrepreneurs we strive to help. Subscribe and review now to join us in guiding more Shopify store owners to ecommerce success!

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