The Media Is Hungry To Hear Your Ecommerce Brand Story And Link To You With Chris Panteli Of Linkifi

Shopify Store Podcast To Grow Revenue And Lifetime Customer Loyalty

Welcome to another episode of eCommerce Fastlane. Today, we’re sitting down with Chris Panteli, the Co-Founder and CEO of Linkifi, a pioneering digital PR and link-building agency that empowers ecommerce brands to boost their online presence and search rankings through earned media coverage.

With over a decade of experience in SEO and a passion for helping businesses thrive, Chris has built Linkifi into a trusted partner for Shopify stores looking to solidify their digital footprint.

Linkifi specializes in crafting newsworthy stories and pitching them to top-tier publications, securing valuable backlinks from authoritative domains with a Domain Rating of 79 or higher. By leveraging their extensive network of journalists and a data-driven approach, the Linkifi team ensures that their clients receive contextually relevant, high-quality links that drive organic traffic and enhance brand credibility.

Tune in as Chris shares his insights on the power of PR-driven link-building, the importance of storytelling in digital marketing, and actionable strategies for ecommerce entrepreneurs to maximize their SEO efforts. Whether you’re a seasoned Shopify store owner or just starting your journey, this episode is packed with valuable takeaways to help you navigate the ever-evolving landscape of online retail.

So sit back, grab a notepad, and get ready to discover how Linkifi is revolutionizing the way ecommerce brands approach link building and PR.

This is Chris Panteli’s Story…

Chris’s journey to becoming a respected authority in the world of digital PR and link-building is a fascinating one. After graduating from the University of Liverpool with a degree in economics, Chris took an unconventional path by taking over his family’s fish and chip shop. For 13 years, he dedicated himself to running the fast food restaurant, working long hours on his feet.

However, a turning point came when Chris was diagnosed with type 1 diabetes, prompting him to reevaluate his career path. Around the same time, he discovered the potential of online side hustles and began exploring the world of blog income reports. Inspired by the possibilities, Chris launched his first personal finance website just as the pandemic hit.

To his surprise, the website quickly gained traction, generating $1,000 per month in a short period. As he delved deeper into the world of SEO, Chris recognized the importance of backlinks in driving evergreen, organic traffic from Google. He began answering journalist requests on platforms like HARO (Help a Reporter Out), honing his skills and understanding what journalists sought in their sources.

Chris’s dedication and expertise soon paid off, earning high-quality, natural links from prestigious publications such as Forbes, The New York Times, The New York Post, and even the BBC. Recognizing the value of his skills, Chris’s future business partner approached him to help secure similar links for his clients. This collaboration sparked the realization that there was an organic demand for a service that could help businesses earn high-quality links and navigate the time-consuming and complex process of digital PR.

And thus, Linkifi.io was born. Co-founded by Chris and his partner, the company has been thriving for the past three years, focusing on helping e-commerce brands, particularly those within the Shopify ecosystem, to enhance their online presence and authority through white hat link building and strategic digital PR campaigns. By staying on the right side of Google’s guidelines and prioritizing earned media links from reputable sources, Linkifi.io ensures that its clients’ websites are well-positioned for long-term, sustainable growth in organic traffic and revenue.

Key Takeaways From Our Conversation:

1️⃣   The Importance of Earned Media Links: Chris emphasizes the value of earning high-quality, authoritative links through digital PR and white hat SEO practices. By focusing on earned media links from reputable sources like Forbes, New York Times, and BBC, eCommerce brands can boost their online presence and authority while minimizing the risk of Google penalties

2️⃣  Leveraging PR Campaigns for Link Building: Linkifi helps eCommerce brands, particularly those in the Shopify ecosystem, earn valuable links through targeted PR campaigns and platforms like HARO (Help a Reporter Out). By crafting newsworthy stories and pitching them to journalists, brands can secure links from high-authority publications, driving organic traffic growth and improving search rankings

3️⃣  Adopting a Holistic SEO Approach: Chris stresses the importance of a comprehensive SEO strategy that combines on-page optimization, off-page tactics, and PR efforts. While earned media links are crucial, they work best when complemented by other SEO best practices such as optimizing product descriptions, header tags, and internal linking. This holistic approach ensures sustainable growth in organic traffic and revenue for eCommerce brands

Summary Of What We Covered:

• Chris Panteli’s journey from running a fish and chip shop to becoming an SEO expert, and how his personal experience with building high-quality links inspired him and his partner to start Linkify.
• The differences between white hat, black hat, and gray hat SEO strategies, and why Linkify prioritizes white hat techniques to ensure long-term, sustainable results for their clients.
• How Linkify leverages HARO and PR campaigns to earn high-quality, authoritative links from reputable publications, contributing to safe and effective link building.
• The importance of a holistic SEO approach that combines on-page optimization, off-page tactics, and PR efforts to achieve sustainable growth in organic traffic and revenue.
• The benefits of having a brand linked in others’ content as part of an external link-building strategy, such as increased brand authority and customer confidence.
• Key components of a successful digital PR campaign, including crafting newsworthy stories, targeting relevant journalists, and securing coverage in high-authority publications.
• The ineffectiveness of blasting out press releases and the importance of building genuine relationships with journalists to secure valuable earned media links.
• The role of case studies and expert discussions in crafting engaging stories that resonate with journalists and attract high-quality links.
• Linkify’s approach to balancing the SEO advantages of direct home page links with the need to boost specific product pages through internal linking and targeted PR campaigns.
• How Rebuy’s personalization platform enhances the shopping experience for Shopify store owners, leading to increased conversion rates, average order value, and customer lifetime value.

Unlock the Secrets to Scaling Your Shopify Store

Are you ready to take your Shopify store to the next level? Join Steve Hutt every week as he sits down with expert guests to uncover proven strategies for expanding your business and boosting your bottom line.

Each episode is packed with actionable tips and insights, including:

– The top Shopify apps to streamline your operations and drive sales
– Cutting-edge marketing platforms to reach and convert more customers
– Essential growth tactics used by successful brands in DTC, ecommerce, and retail

If you’re not constantly innovating and optimizing, you’re falling behind. That’s why I’m excited to bring you the latest trends and best practices from industry leaders each and every week. – Steve Hutt

Links and Resources Mentioned

• Linkifi
• Shopify

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