Drive Sales And Loyalty: Expert Insights Into Gatsby’s Impact On Klaviyo List Growth And Revenue

A Shopify Podcast To Grow Revenue And Loyalty

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Brett Bernstein, the Founder and CEO of Gatsby

Gatsby is revolutionizing the way brands of all sizes scale their marketing efforts. In just 30 minutes, you can set up Gatsby and start leveraging its powerful features, such as coupon codes, tracking referral sales, and the game-changing functionality of capturing customer data directly through Instagram DMs paired with Klaviyo!

In this episode, we’ll dive into the remarkable effects of list growth on revenue and how Instagram users can now subscribe to your Klaviyo email & SMS lists in 1-click, its wild!

Whether you’re a small startup or a large enterprise, today’s episode is packed with valuable insights that will have significant impact on your Shopify-powered business.

This is Brett’s Story…

Brett Bernstein is the founder and CEO of Gatsby.ai, a startup that helps brands accelerate customer engagement and acquisition by leveraging their customer communities [3]. Gatsby.ai was founded in 2016 with the mission of empowering brands to scale their online communities and turn them into engines of sustainable growth. Gatsby allows brands to turn their Instagram followers into email and SMS subscribers, enabling them to own those relationships and grow engagement across channels.

With Gatsby, Brett has helped many brands successfully build ambassador and influencer programs. Some notable case studies include:

• Helping swimwear brand Kulani Kinis automate their “Kulani Sun Chasers” brand ambassador program, doubling their Instagram followers to over 585,000 in one year.
• Enabling apparel brand ORTTU to generate a 16x ROI from their community in the first 3 months of using Gatsby.

Brett is very active in the ecommerce and marketing community. He has been featured on several podcasts to discuss influencer marketing and ecommerce, including his 3rd time here!

He also frequently contributes to the Gatsby blog, writing about topics like marketing promotion ideas and updates to Gatsby’s platform.

Brett is passionate about Gatsby’s mission to empower brands, from entrepreneurs to large enterprises, to streamline customer acquisition, improve retention, and foster online engagement. He believes in core values like respect for all, sustainable growth, and a winning mindset.

With Gatsby’s innovative solutions and integrations with platforms like Klaviyo and Yotpo, Gatsby is well-positioned to continue helping brands succeed in social media and owned marketing channels. His vision is for Gatsby to equip brands with the tools and strategies to transform their customer communities into powerful engines of sustainable growth.

Key Takeaways From Our Conversation:

1️⃣  New Accessible Pricing Model: Gatsby has updated their pricing to be more approachable for brands of all sizes. The new model is similar to Klaviyo’s, where costs scale as your number of social contacts grows. This opens up opportunities for smaller merchants to effectively leverage Gatsby for building their ambassador programs and growing their contact lists.

2️⃣  Seamless Integrations in Under 30 Minutes: Brands can now integrate Gatsby with their existing marketing tools like Klaviyo, Attentive, SendLane and more in less than 30 minutes. The setup process is quick and easy, allowing you to sync social media insights to create targeted segments. For Shopify Plus stores, Gatsby also offers one-click integration to capture Instagram and TikTok handles post-checkout.

3️⃣   Revolutionizing Audience Engagement: Gatsby is going beyond just list growth by enabling innovative ways for brands to interact with their audience. The new feature allows capturing emails and phone numbers directly through Instagram DMs. By integrating this data, brands can build enriched customer profiles in Klaviyo and other platforms to power personalized marketing strategies and create tailored customer journeys based on social engagement.

Summary Of What We Covered:

• Accessible Pricing: Gatsby’s new pricing model scales with your social contacts, making it more approachable for brands of all sizes to leverage ambassador programs and grow their contact lists.
• Seamless Integrations: Gatsby integrates with marketing tools like Klaviyo, Attentive, and Sendlane in under 30 minutes, syncing social insights to create targeted segments and personalized journeys.
• Instagram DM Subscriber Acquisition: Gatsby enables capturing emails and phone numbers directly through Instagram DMs, integrating this data to build enriched customer profiles and power tailored marketing strategies.
• Tracking Keywords & Coupon Codes: Gatsby syncs keywords used in giveaways and unique coupon codes to marketing platforms, allowing segmentation and attribution for ambassador-driven sales and engagement.
• Owning Customer Relationships: With changing social media algorithms, building owned contact lists provides stability for customer acquisition and retention.
• Measuring Ambassador Program Success: Beyond revenue, brands should track KPIs like visibility, content generation, follower count, and engagement to fully understand the impact of ambassador programs.
• Personalization Through Ambassadors: Gatsby facilitates personalized marketing by syncing ambassador data and product recommendations, driving loyalty and advocacy.
• Rapid Implementation & Results: While Gatsby enables quick setup and impactful results, brands should be cautious of potential privacy concerns and align usage with overall marketing strategies.

Unlock the Secrets to Scaling Your Shopify Store

Are you ready to take your Shopify store to the next level? Join Steve Hutt every week as he sits down with expert guests to uncover proven strategies for expanding your business and boosting your bottom line.

Each episode is packed with actionable tips and insights, including:

– The top Shopify apps to streamline your operations and drive sales
– Cutting-edge marketing platforms to reach and convert more customers
– Essential growth tactics used by successful brands in DTC, ecommerce, and retail

If you’re not constantly innovating and optimizing, you’re falling behind. That’s why I’m excited to bring you the latest trends and best practices from industry leaders each and every week. – Steve Hutt

Whether you’re a founder looking to scale quickly or a marketer aiming to improve key metrics, the eCommerce Fastlane podcast will give you the tools and knowledge you need to thrive.

Links and Resources Mentioned

• Gatsby
• Gatsby Shopify App
• Kulani Kinis Sunchaser: Case-Study / Playbook
• Klaviyo x Gatsby Integration
• Shopify
• Klaviyo
• Attentive
• Yotpo
• Zendesk
• Okendo

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