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Behind The Scenes Of Perishable Shipping: Meet Grip, The Startup Spearheading Innovation

A Shopify Podcast To Grow Revenue And Loyalty

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Juan Meisel, the Founder and CEO of Grip.

Grip launched in 2022 and has quickly become one of the fastest-growing companies in the perishable shipping industry. Their success is largely thanks to a strong focus on customer satisfaction and actively involving customers in product development from day one.

Juan will share his journey from leading logistics at ButcherBox, one of the largest direct-to-consumer meat companies, to founding Grip. He’ll shed light on the unique challenges of delivering fresh and frozen products to customers’ doorsteps quickly and reliably. We’ll explore how Grip’s innovative AI-powered shipping engine optimizes deliveries based on factors like weather, temperature, and carrier performance to significantly reduce shipping costs by 30% and improve on-time deliveries.

Additionally, we’ll discuss how the COVID-19 pandemic has impacted consumer behavior, leading to a rise in fresh meal kit and grocery deliveries to homes. Juan will also share how Grip handles the complex issue of returns for perishable goods that can’t be restocked due to food safety risks.

Whether you’re an ecommerce entrepreneur or a seasoned online retail veteran, this episode will provide valuable insights into mastering logistics for shipping fresh and frozen products.

This is Juan Meisel’s Story…

Juan Meisel is the founder and CEO of Grip, a Miami-based startup that helps ecommerce brands ship perishable products like frozen and refrigerated foods. Juan previously led logistics at ButcherBox, one of the largest direct-to-consumer meat delivery companies, where he helped scale the business from $0 to $600 million in annual revenue in 6 years while maintaining profitability.

Grip has built an AI-powered shipping engine that optimizes every shipment based on factors like product attributes, packaging, weather conditions, and carrier performance. This allows Grip to ensure perishable orders arrive fresh and on-time while reducing shipping costs for their clients by around 30%.

The perishable ecommerce industry, encompassing categories like meal kits, fresh pet foods, and ready-to-eat meals, has grown rapidly in the past 5-10 years as consumers have become more comfortable with ordering frozen and refrigerated items online. Juan believes there is still significant opportunity for more brands and innovation in the space.

Grip integrates directly with clients’ Shopify stores, automatically importing orders and optimizing them through their shipping engine. They then send back shipping and tracking information to provide end-to-end order visibility.

Key Takeaways From Our Conversation:

1️⃣  Grip’s AI-powered shipping engine dynamically optimizes every shipment based on factors like product attributes, packaging, weather conditions, and carrier performance to ensure perishable orders arrive fresh and on-time while reducing shipping costs by around 30%. This innovative technology is revolutionizing how ecommerce brands deliver frozen, refrigerated, and other temperature-sensitive products.

2️⃣  From day one, Grip has involved customers directly in their product development process, rapidly iterating and improving based on customer feedback. This customer-centric approach has been key to Grip’s success, leading to higher satisfaction rates and a deeper understanding of brands’ unique shipping needs.

3️⃣  While traditional ecommerce has existed for decades, the direct-to-consumer perishables industry is still in its infancy at around 10 years old. Consumer acceptance and demand for delivered fresh foods, meal kits, and other perishables has grown exponentially in recent years, accelerated by pandemic trends. This showcases the immense growth potential for innovative businesses in this space that can provide reliable, cost-effective shipping solutions.

Summary Of What We Covered:

  • Grip’s AI engine looks at product type, packaging, weather, and carrier performance data, It decides the optimal shipping method to get each perishable order delivered fresh and on-time.
  • Initially, educating consumers that perishable delivery was possible, Grip overcame this by closely involving customers to rapidly improve based on feedback.
  • COVID accelerated consumer acceptance of services like meal kits and grocery delivery, This growing trend is expected to continue in the coming years as convenience increases.
  • For CBD and wine, Grip uses specialized packaging like gel packs and humidity control, But their core focus remains on the food delivery space where they have deep expertise
  • Grip has built an order management system tailored for perishables, They integrate seamlessly with clients’ Shopify stores via a private app.
  • Grip’s AI analyzes temperatures, weather, product insulation needs, and carrier performance data, This allows designing the optimal internal logistics solution for each order.
  • For pet foods, Grip achieved 25-30% reductions in shipping costs and damage rates, Similar impacts seen for ready-to-eat meals by optimizing variables.
  • Currently focused on perishable foods, but open to other temperature-sensitive verticals with the aim to innovate with partners to improve the customer experience.

Unlock the Secrets to Scaling Your Shopify Store

Are you ready to take your Shopify store to the next level? Join Steve Hutt every week as he sits down with expert guests to uncover proven strategies for expanding your business and boosting your bottom line.

Each episode is packed with actionable tips and insights, including:

– The top Shopify apps to streamline your operations and drive sales
– Cutting-edge marketing platforms to reach and convert more customers
– Essential growth tactics used by successful brands in DTC, ecommerce, and retail

If you’re not constantly innovating and optimizing, you’re falling behind. That’s why I’m excited to bring you the latest trends and best practices from industry leaders each and every week. – Steve Hutt

Whether you’re a founder looking to scale quickly or a marketer aiming to improve key metrics, the eCommerce Fastlane podcast will give you the tools and knowledge you need to thrive.

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