A Shopify Podcast To Grow Revenue And Loyalty
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Kusha Kavandi, the Founder and CEO of Kazam.
In this episode, Kusha shares his deep expertise in navigating the complex world of Amazon. He breaks down the challenges sellers face, from rising fees to intense competition, and reveals how Kazam’s cutting-edge technology is leveling the playing field. With Kazam, brands can now access the same powerful advertising tools and strategies used by top Amazon sellers, without the high costs of hiring a dedicated media buyer.
Kusha also provides practical tips on how to create standout product listings, win the buy box, and adapt to Amazon’s ever-changing algorithms. Whether you’re a seasoned Amazon seller or just starting out, this episode is packed with actionable insights you won’t want to miss.
So sit back, grab a notepad, and get ready to learn how to take your Amazon business to the next level with Kusha Karvandi and Kazam. Let’s dive in!
This is Kusha Kavandi’s Story…
Kusha journey as an entrepreneur began over a decade ago when he identified a gap in the market for practical blood flow restriction exercise products. Despite having no prior experience in e-commerce, Kusha’s background as a personal trainer and health club manager equipped him with valuable insights into the health and wellness industry. Recognizing the potential of Amazon’s FBA program, Kusha and his wife decided to launch their first product on the platform.
Starting with just a dozen units sold per month, Kusha’s brand steadily grew, eventually reaching thousands of units sold and becoming a full-time business within a year. Through dedication and strategic decision-making, Kusha successfully scaled and exited this brand in 2020.
Kusha’s entrepreneurial spirit didn’t stop there. He went on to create another brand, Vybe, a competitor to Theragun in the massage gun market. Impressively, he grew Vybe to an eight-figure business within just 12 months of its launch and successfully exited the company.
Building on his successes, Kusha created a portfolio of health and wellness brands, which he eventually rolled up and sold at the end of 2021. His track record demonstrates a remarkable ability to identify market opportunities, develop innovative products, and execute effective growth strategies.
Throughout his entrepreneurial journey, Kusha has acquired valuable expertise in navigating the complexities of the Amazon marketplace. He has consistently adapted to the platform’s evolving landscape, including the challenges posed by increasing fees and the need for effective advertising strategies. This deep understanding of the Amazon ecosystem has been instrumental in his success and has driven him to develop solutions that empower other sellers to thrive on the platform.
Key Takeaways From Our Conversation:
1️⃣ Differentiate your product to succeed on Amazon: Identify gaps in the market by analyzing customer reviews, make thoughtful design improvements, and enhance the user experience through packaging and inserts. This allows you to compete effectively, even if you don’t have a high number of reviews initially.
2️⃣ Leverage reviews and ratings strategically: Utilize Amazon’s Vine program, product inserts, and targeted customer review requests to boost your product’s credibility. Understand the psychological review thresholds in your niche to set realistic expectations and outperform competitors.
3️⃣ Harness the power of AI for Amazon PPC optimization: Embrace AI-powered software solutions like Kazam to optimize your Amazon advertising campaigns. These tools act like a dedicated media buyer, creating and managing campaigns, identifying relevant keywords, and adjusting bids based on performance, all at a fraction of the cost of hiring a human expert.
Summary Of What We Covered:
- Amazon’s rising fees, including fulfillment, referral, storage, and inbound placement fees, are squeezing sellers’ margins, making it crucial to optimize advertising strategies.
- Kazam’s AI-powered software acts like a dedicated media buyer, creating and managing campaigns, identifying relevant keywords, and adjusting bids based on performance, at a fraction of the cost of hiring a human expert.
- Sellers should focus on product differentiation, thoughtful design improvements, enhanced user experience through packaging and inserts, and leveraging Amazon’s Vine program to acquire initial reviews.
- Kazam’s software tracks organic rankings and reduces bids on converting keywords as products start ranking higher, helping sellers maintain profitability.
- Sellers can interact with Kazam’s AI assistant to gain insights, receive recommendations, and execute tasks like adjusting bids and budgets across multiple campaigns simultaneously.
- Amazon’s Vine program, which provides up to 30 free reviews, can significantly boost conversion rates for new products, as it helps build trust and credibility with potential customers.
- Supports sellers in identifying market gaps, making design improvements, and enhancing the overall customer experience to create a competitive edge in their niche.
- Offers a tiered pricing structure starting at under $200/month, making it accessible for businesses of various sizes and maturity levels.
- The software provides a simple “quick launch” feature for beginners, while also offering granular features like keyword boosting and dayparting for advanced users.
- By establishing a presence on Amazon, sellers can capture the “halo effect” of increased brand visibility and sales, even if they primarily focus on their own direct-to-consumer website.
Links and Resources Mentioned
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