A Shopify Podcast To Grow Revenue And Loyalty
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Mani Fazeli, VP of Product at Shopify.
In this episode, we explore Shopify’s significant advancements in the B2B sector. Mani discusses the $12 trillion opportunity Shopify is addressing through innovative features such as custom payment terms, ERP integrations, and dedicated B2B storefronts.
The conversation covers the evolving preferences of younger business buyers and how Shopify’s unified approach to DTC and B2B sales streamlines operations for merchants. Mani shares success stories from brands like Brooklinen and Lulu and Georgia, showcasing the practical applications of Shopify’s B2B tools.
This episode offers valuable insights for both Shopify Plus users and newcomers, providing a comprehensive overview of how Shopify’s latest B2B tools can drive business growth and enhance online retail strategies.
This is Mani Fazeli’s Story:
Mani Fazeli, Vice President of Product for Checkout and B2B at Shopify, is spearheading the company’s expansion into the $12 trillion B2B market. His entrepreneurial background has been crucial in driving this strategic initiative since 2021.
Under Mani’s leadership, Shopify has developed a unified platform that seamlessly integrates B2B and direct-to-consumer (DTC) commerce. This innovative approach includes customer-specific pricing, ERP integrations, and the Shopify Collective for brand partnerships.
Mani’s vision goes beyond providing tools; he aims to reshape B2B interactions and transactions. By applying Shopify’s expertise in user-friendly interfaces and scalable technology, he’s bringing the same level of innovation to B2B that Shopify is renowned for in the DTC space.
His work is particularly significant in addressing the evolving expectations of millennial B2B buyers, who demand seamless digital experiences in their professional purchases. Mani’s team is creating solutions that make B2B transactions as intuitive as consumer purchases.
Through Mani’s guidance, Shopify is actively shaping the future of B2B commerce. His expertise and forward-thinking approach are positioning Shopify as a leader in commerce technology, bridging the gap between traditional wholesale practices and modern digital expectations.
Key Takeaways From Our Conversation:
1️⃣ Innovative B2B Features: Shopify’s new B2B offerings transform commerce with advanced capabilities including:
- Custom payment terms
- ERP integrations
- Headless B2B stores
- Shopify Collective platform for merchant partnerships
These features address the evolving needs of B2B sellers and buyers in the digital age.
2️⃣ Unified Commerce Platform: Shopify enables merchants to manage both direct-to-consumer (DTC) and B2B operations on a single platform. This approach:
- Simplifies operations
- Reduces costs
- Allows businesses to use the same tools across sales channels
- Creates a seamless experience for all customers
3️⃣ Millennial-Driven B2B Evolution: With millennials now making 73-75% of B2B purchasing decisions, there’s a critical need for modern, digital-first experiences in B2B commerce. Shopify’s B2B solutions cater to these expectations by offering:
- Self-serve options
- Personalized experiences
- Intuitive interfaces similar to B2C platforms
This helps businesses adapt to changing buyer preferences and stay competitive in the market.
Summary Of What We Covered:
- Mani Fazeli’s immigrant family background led him to entrepreneurship and Shopify
- Shopify is tapping into a huge $12 trillion B2B market opportunity
- New B2B features include custom pricing, payment terms, and company profiles
- Shopify now connects with important business software like ERPs
- More young buyers want easy, online B2B shopping experiences
- Shopify lets businesses run both regular and wholesale stores together
- Shopify Plus offers extra features for growing B2B businesses
- Companies like Brooklinen and Lulu and Georgia improved their B2B sales with Shopify
- Shopify Markets helps businesses sell to different regions and customer types
- Shopify plans to keep improving its B2B tools in the future
Links and Resources Mentioned
- Shopify
- B2B on Shopify
- Forrester Wave: Commerce Solutions for B2B
- Brooklinen Case Study
- Lulu & Georgia Case Study
- Shopify Editions Summer 2024
- Shopify Editions Archive
Unlock the Secrets to Scaling Your Shopify Store
Are you ready to take your Shopify store to the next level? Join Steve Hutt every week as he sits down with expert guests to uncover proven strategies for expanding your business and boosting your bottom line.
Each episode is packed with actionable tips and insights!
- The top Shopify apps to streamline your operations and drive sales
- Marketing platforms to reach and convert more customers
- Essential growth tactics used by successful brands in DTC and retail
If you’re not innovating and optimizing, you’re falling behind. That’s why I’m excited to bring you the latest trends and best practices from industry leaders each and every week. – Steve Hutt
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