35: Influencer Marketing Strategies To Drive Brand Awareness, Conversion, And Retention

What You Will Learn Today…

Today I’m chatting with Joe Gagliese, the Co-founder of Viral Nation. He talks about one of the hottest topics in eCommerce, Influencer Marketing.

We dig into specific strategies, tactics, and most importantly, what you as a Shopify store owner should consider today to move the needle in improved brand awareness, conversion, and retention.

On this episode you will learn:

  • Why influencer marketing is so effective for e-commerce companies.
  • What the biggest challenges are when it comes to social for e-commerce companies, and what you can do to solve it.
  • The benefits of spending more time on ways to grow your social media footprint than on content to feed it.

…this is an incredibly educational episode, so click play and let’s learn!

Links And Resources Mentioned In This Episode

The Golden Nuggets

Extract the full value of influencers through content, whitelisting digital spend, retargeting, and SEO.Click To Tweet

Ways To Connect With Joe And The Viral Nation Team

Email: joe@viralnation.com
Twitter: @viralnationinc
Facebook: Facebook.com/theviralnation
Instagram: @viralnation
Company LinkedIn: Linkedin.com/company/viral-nation-inc
Joe Gagliese LinkedIn: Linkedin.com/in/joegagliese

Thank You For Listening

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Growth Mindset?  …thought so!

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About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.