eCommerce Fastlane Podcast

35: Influencer Marketing Strategies To Drive Brand Awareness, Conversion, And Retention

EP35 Viral Nation

What You Will Learn Today…

Today I’m chatting with Joe Gagliese, the Co-founder of Viral Nation. He talks about one of the hottest topics in eCommerce, Influencer Marketing.

We dig into specific strategies, tactics, and most importantly, what you as a Shopify store owner should consider today to move the needle in improved brand awareness, conversion, and retention.

On this episode you will learn:

  • Why influencer marketing is so effective for e-commerce companies.
  • What the biggest challenges are when it comes to social for e-commerce companies, and what you can do to solve it.
  • The benefits of spending more time on ways to grow your social media footprint than on content to feed it.

…this is an incredibly educational episode, so click play and let’s learn!

Links And Resources Mentioned In This Episode

The Golden Nuggets

Extract the full value of influencers through content, whitelisting digital spend, retargeting, and SEO.Click To Tweet

Ways To Connect With Joe And The Viral Nation Team

Twitter: @viralnationinc
Instagram: @viralnation
Company LinkedIn:
Joe Gagliese LinkedIn:

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

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Growth Mindset?  …thought so!

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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