Podcast

35: Influencer Marketing Strategies To Drive Brand Awareness, Conversion, And Retention

What You Will Learn Today…

Today I’m chatting with Joe Gagliese, the Co-founder of Viral Nation. He talks about one of the hottest topics in eCommerce, Influencer Marketing.

We dig into specific strategies, tactics, and most importantly, what you as a Shopify store owner should consider today to move the needle in improved brand awareness, conversion, and retention.

On this episode you will learn:

  • Why influencer marketing is so effective for e-commerce companies.
  • What the biggest challenges are when it comes to social for e-commerce companies, and what you can do to solve it.
  • The benefits of spending more time on ways to grow your social media footprint than on content to feed it.

…this is an incredibly educational episode, so click play and let’s learn!

Links And Resources Mentioned In This Episode

The Golden Nuggets

Extract the full value of influencers through content, whitelisting digital spend, retargeting, and SEO.Click To Tweet

Ways To Connect With Joe And The Viral Nation Team

Email: joe@viralnation.com
Twitter: @viralnationinc
Facebook: Facebook.com/theviralnation
Instagram: @viralnation
Company LinkedIn: Linkedin.com/company/viral-nation-inc
Joe Gagliese LinkedIn: Linkedin.com/in/joegagliese

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

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Growth Mindset?  …thought so!

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.