Shopper Approved: Unlocking The Secret To Higher Conversions With AI And Sentiment Analysis

A Shopify Podcast To Grow Revenue And Loyalty

Welcome back to eCommerce Fastlane. I’m your host, Steve Hutt, and today we’re diving into a crucial topic for every online business: customer reviews and ratings.

We all know how critical reviews are when shopping online. They build trust and help us make buying decisions. But are you making the most of your customer feedback? That’s where our guests from ShopperApproved come in.

Joining us today are Scott Brandley, CEO, and DJ Sprague, CMO of Shopper Approved. They’re here to share game-changing strategies for leveraging customer reviews to boost sales and improve search rankings.

You’ll learn:

– Why being a Google and Bing review partner matters
– How to turn customer feedback into a powerful marketing tool
– The secret to getting more authentic reviews

Whether you’re just starting or looking to take your established store to the next level, this episode is packed with valuable insights you won’t want to miss.

This is Scott and DJ’s Story: 

Scott Brandley and DJ Sprague’s journey with ShopperApproved is a testament to innovation and perseverance in the ecommerce world. In 2010, inspired by Amazon’s revolutionary product review system, they launched their own review platform. Despite initial skepticism from colleagues, their vision has since transformed into a powerful tool for online reputation management and ecommerce growth.

As CEO and CMO, Scott and DJ have steered ShopperApproved to become a comprehensive solution for seller ratings, product reviews, and video testimonials. Their expertise culminated in the book “Reputation King,” which shares strategic insights on leveraging online reviews for business success.

ShopperApproved’s integration with major platforms like Shopify has led to impressive results for clients. A notable success story is Antegowheels.com, which saw a dramatic increase in traffic and conversion rates after implementing ShopperApproved’s tools.

The duo’s innovative approach extends to AI-driven technologies, enhancing search results and ensuring review authenticity. By forging strategic partnerships and offering a 360-degree approach to online reviews, Scott and DJ have helped countless brands build trust and significantly boost their sales.

Key Takeaways From Our Conversation:

1️⃣  Comprehensive Review Strategy: Shopper Approved offers a 360-degree approach to online reputation management, including seller ratings, product reviews, and video testimonials. As both a Google and Bing review partner for seller and product reviews, they ensure reviews appear in search results, significantly boosting SEO and site traffic. Their integration with major platforms like Shopify and tech partners such as Klaviyo, Attentive, and Gorgias further amplifies the impact of reviews across the customer journey, creating a unified reputation management strategy.

2️⃣  Trust-Building and Social Proof: Shopper Approved emphasizes the critical importance of strategically placing trust signals throughout the buyer’s journey. This includes displaying verified buyer reviews, seller ratings, and a TrustGuard security seal next to purchase buttons, mimicking effective tactics from e-commerce giants like Amazon. Their unique two-step review process, which includes collecting buyer intent data, has been shown to significantly increase conversion rates – in one case study, by 272%.

3️⃣  SEO and Conversion Rate Optimization: Shopper Approved positions itself between SEO and Conversion Rate Optimization (CRO). Their approach includes creating a dedicated review microsite with a high-authority backlink to the client’s website, optimizing for search visibility. They also offer a search-optimized AI-driven Q&A tool that helps clients dominate high-intent search queries. This comprehensive strategy has led to significant increases in organic traffic, page one keywords, and conversion rates for their clients.

Summary Of What We Covered:

• Shopper Approved’s unique status as both Google and Bing review partner for seller and product reviews
• Strategic placement of trust signals and reviews throughout the buyer’s journey
• The SEO benefits of a dedicated review microsite with high-authority backlinks
• ShopperApproved’s two-step review process for collecting authentic feedback and buyer intent
• Integration with major e-commerce platforms and tech partners for a unified reputation strategy
• The impact of video reviews on SEO and customer engagement
• Using AI for review analysis, sentiment analysis, and business intelligence
• The importance of verified reviews to combat manipulation and ensure authenticity
• Case study: How AntegoWheels increased traffic by 4000% and conversion rate by 272%
• The role of behavioral science in designing effective review strategies
• The future of AI in summarizing reviews and providing quick insights for customers
• The importance of top-down commitment to reputation management in e-commerce

Links and Resources Mentioned

• ShopperApproved
• Reputation King Book
  • Get the free digital and audio version here.
• Ecommerce Traffic and Conversion Podcast
• Latter-Day Lights Podcast

Unlock the Secrets to Scaling Your Shopify Store

Are you ready to take your Shopify store to the next level? Join Steve Hutt every week as he sits down with expert guests to uncover proven strategies for expanding your business and boosting your bottom line.

Each episode is packed with actionable tips and insights!

• The top Shopify apps to streamline your operations and drive sales
• Marketing platforms to reach and convert more customers
• Essential growth tactics used by successful brands in DTC and retail

If you’re not innovating and optimizing, you’re falling behind. That’s why I’m excited to bring you the latest trends and best practices from industry leaders every week. – Steve Hutt

Help Us Reach More Shopify Entrepreneurs