37: Learn How Marketing Technology Can Help Find And Capture New Customers For Your Shopify Brand

EP37 New Engen

What You Will Learn Today…

Today I’m chatting with Dave Atchison, the Co-Founder and CEO of New Engen, a Shopify Plus Technology Partner that exclusively focuses on new customer acquisition.

New Engen is uniquely positioning itself in the Shopify ecosystem to help brands drive new visitors to a site either through a done for you Agency model or now with their public release, in-house, purpose-built marketing technology solution.

We talk about:

  • The traffic challenges that many Shopify store owners have.
  • The realities of doing business online in 2019.
  • Smart strategies to diversify how you can build awareness and consideration for your brand.
  • How marketing technology is the only way to win. without it your just being average at best.

Let’s jump into the show to learn more…

Links And Resources Mentioned In This Episode

The Golden Nuggets

The definition of average is not winning!Click To Tweet
Without marketing technology, you are just being average at best and average is a sure way to waste lots of money!Click To Tweet

Ways To Connect With Dave And The New Engen Team

Twitter: @newengen
Facebook: @newengen

Listener Only Promotion

As a listener of today’s show, New Engen has been so kind as to offer a FREE AUDIT of any of your digital ad campaigns! Sign up for a digital marketing audit of Google, Facebook, Instagram, YouTube, or other channels, and have a Performance Marketing Expert assess your paid media program. If you need expert advice around launching new ad campaigns, expanding to new digital channels, refreshing creative and copy, customer targeting and segmentation, New Engen can help.

This offer is available to the first 20 companies that sign up below.

Head on over to the New Engen contact page here and select eCommerce Fastlane Podcast in the “how did you hear about us” section and you’ll be taken care of. Minimum advertising spend criteria may apply in order to reveal meaningful data.

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one


Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it would take is a new idea, Shopify app, or marketing tactic to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. I don’t want you to miss any episodes!

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.

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