A Shopify Podcast To Grow Revenue And Loyalty
Welcome to eCommerce Fastlane. Today my guest is Chad Rubin, Founder and CEO of Profasee.
In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing. Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show. Now, with Profasee, he’s pioneering a way for brands to maximize profitability on Amazon through AI-powered pricing automation.
Here’s what we cover in today’s conversation:
- Why Amazon pricing is broken – Most brands are making inefficient pricing decisions that leave money on the table.
- The power of AI-driven dynamic pricing – How Profasee leverages machine learning to optimize prices in real time.
- The connection between pricing, search ranking, and profitability – How Amazon’s algorithm reacts to price changes and how to use that to your advantage.
- Aligning price and ad spend – The “holy grail” of maximizing Amazon profitability through a combined pricing and ad strategy.
- Accretive insights from real-world brands – Case studies of how Profasee clients have unlocked seven-figure profit gains through optimized pricing.
Whether you’re an established Amazon seller or just looking for ways to increase profitability, this episode is packed with insights to give you a competitive edge.
This is Chad’s story:
Chad Rubin has been a driving force in eCommerce for nearly two decades. He started by growing his own DTC brand, Think Crucial, which evolved from his family’s vacuum repair shop. Along the way, he co-founded Skubana (a leading order and inventory management platform, now Extensiv) and launched Prosper Show, a conference for Amazon sellers.
After selling Skubana, Chad set his sights on a massive, overlooked opportunity—pricing. His latest venture, Profasee, uses AI to help brands optimize pricing dynamically on Amazon, unlocking untapped profit without sacrificing search ranking or customer trust.
Profasee is not just a simple repricing tool. It’s an AI-driven platform that ingests millions of data points—including historical pricing, competitor behavior, and ad spend—to determine the most profitable price for every product, every day.
Key Takeaways:
1️⃣ AI-Powered Pricing: The Game-Changer
Profasee uses machine learning to optimize pricing dynamically, adjusting once per day to maximize both search ranking and profitability.
2️⃣ TAmazon’s Algorithm Rewards Smart Pricing
Price isn’t just about conversions—it impacts discoverability. By refining pricing based on demand elasticity, brands can improve both rankings and profit.
3️⃣ Ads + Pricing = The Holy Grail
Most Amazon sellers treat ads and pricing as separate strategies. Profasee integrates the two, unlocking significant profit gains by synchronizing ad spend with optimal pricing.
4️⃣ Real-World Success: Profits Up By 10-40%
Brands leveraging Profasee’s AI-driven pricing strategies have seen an average 10% lift in profit—some even as high as 40%.
5️⃣ No-Risk ROI Guarantee
Profasee offers a 3X ROI guarantee, meaning brands that don’t see at least triple their investment in return will continue getting optimization services for free until they do.
Episode Summary:
Transforming Amazon Profitability
- Why traditional pricing strategies don’t work on Amazon
- The impact of dynamic pricing on rankings and revenue
- How brands can break free from inefficient pricing practices
AI-Driven Competitive Advantage
- Profasee’s predictive pricing model vs. traditional repricing tools
- Why small pricing inefficiencies add up to massive profit losses
- Real case studies of brands increasing profitability through AI-powered optimization
Mastering Amazon Ads & Pricing Together
- The critical connection between pricing and ad spend
- How aligning ad budgets with pricing decisions unlocks exponential gains
- Why most ad agencies fail to factor in pricing optimization
Links and Resources Mentioned
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