Marketing Agency Selection: A Data-Driven Approach For eCommerce Brands

A Shopify Podcast To Grow Revenue And Loyalty

Are you a Shopify store owner struggling to find the right marketing agency? Have you been burned by agencies that overpromise and underdeliver? Are you lost in a sea of marketing options, unsure where to turn for expert guidance?

In this episode of eCommerce Fastlane, we welcome Behdad Jamshidi (aka “Bee”), founder of CJAM Marketing, to shed light on a critical (and often frustrating) aspect of growing an online business: finding the right marketing partner. Bee, a seasoned marketing connector, shares his unique approach to matching merchants with agencies that truly align with their needs and goals.

Episode Sponsor: SUFIO

Episode Summary:

Many Shopify store owners experience the pain of choosing the wrong marketing partner, leading to wasted time, money, and missed opportunities. Bee explains that it’s common for businesses to go through three to five agencies before finding one that truly delivers. This cycle of onboarding, experimenting, and parting ways can set you back years.

CJAM Marketing aims to solve this problem by providing a curated network of vetted marketing agencies and a personalized matchmaking process. Bee acts as a connector, bridging the gap between businesses and agencies to ensure a successful partnership.

In this conversation, Bee dives into:

• Why agencies often fail to deliver: Learn about the common pitfalls of hiring marketing agencies, including lack of specialization, poor communication, and misaligned expectations.

• Bee’s rigorous vetting process: Discover the multiple layers of screening that CJAM Marketing uses to identify top-tier agencies.

• The importance of a marketing strategy: Understand why having a clear marketing strategy is crucial before engaging with any agency.

• Questions you must ask potential agencies: Get a list of essential questions to ask before signing on the dotted line, including inquiries about creative resources, team structure, and reporting processes.

• The value of an outside perspective: Explore how a consultant like Bee can identify hidden opportunities and potential cost savings within your existing marketing efforts.

Bee also shares compelling case studies, demonstrating how his matchmaking process has helped businesses achieve significant growth and ROI. If you’re looking to supercharge your marketing efforts and avoid the common pitfalls of agency selection, this episode is a must-listen.

This is Bee’s story:

Behdad Jamshidi is the founder of CJAM Marketing, a company dedicated to connecting businesses with the right marketing partners. With a background in engineering and sales consulting, Bee recognized a gap in the market: the disconnect between businesses seeking marketing expertise and agencies struggling to understand their unique needs.

Driven by a passion for helping businesses grow, Bee created CJAM Marketing to provide a curated network of vetted agencies and a personalized matchmaking process. He leverages his extensive network and business acumen to ensure successful and long-lasting partnerships.

Bee has spoken with over 972 marketing agencies, and the 11% that work closely with CJAM Marketing are experts in all verticals from Amazon marketing, paid advertising, email, SEO and much more. Get ready to discover how Bee can transform your marketing landscape and help you find the perfect partner for your business.

Key Takeaways:

1️⃣ Avoid Agency Burnout: Learn how to avoid the costly cycle of hiring and firing marketing agencies.

2️⃣ Vetting is Key: Understand the essential steps in vetting a marketing agency, beyond just a single sales call.

3️⃣ Strategy First: Prioritize developing a clear marketing strategy before seeking agency support.

4️⃣ Specialization Matters: Recognize the value of specialized agencies versus “Swiss Army knife” solutions.

5️⃣ The Power of Connection: Discover how C Jam Marketing can connect you with vetted agencies that align with your specific needs and goals.

6️⃣ Hidden Opportunities: An outside perspective can reveal untapped potential and cost savings within your existing marketing efforts.

Links Mentioned

• CJam Marketing