Episode 4: Get A Competitive Advantage With A Subscription Option

Welcome to Episode 4.  Have you ever considered offering a subscription option for the products you sell on your Shopify store?  …if so, this episode is for you.  You’ll learn how to increase customer loyalty and lifetime value by having a subscription option. Ultimately repeat customers are 7x more valuable than one-time purchasers.

This week, I have a great chat with Chathri Ali who is the Head of Growth for ReCharge Payments.  They are the leading platform to launch and scale a subscription business with Shopify.

Links and resources mentioned in this episode

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About the author

Steve Hutt

Obsessed with ecommerce, entrepreneurship, and Shopify. If you have the desire to learn and implement what's working today for Shopify brands, I'm excited you're here! This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must have Shopify apps, and marketing platforms that will help you grow and scale. To do this, I'm on the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.