Podcast

Episode 4: Get A Competitive Advantage With A Subscription Option


Welcome to Episode 4.  Have you ever considered offering a subscription option for the products you sell on your Shopify store?  …if so, this episode is for you.  You’ll learn how to increase customer loyalty and lifetime value by having a subscription option. Ultimately repeat customers are 7x more valuable than one-time purchasers.

This week, I have a great chat with Chathri Ali who is the Head of Growth for ReCharge Payments.  They are the leading platform to launch and scale a subscription business with Shopify.

Links and resources mentioned in this episode

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.