Welcome back to eCommerce Fastlane. I’m your host, Steve Hutt. Ever felt like negative Amazon reviews are sabotaging your hard-earned sales, or that your product listings are quietly losing ground without you even knowing?
You’re not alone. In today’s landscape, managing your brand’s reputation across both Shopify and Amazon is more critical—and more complex—than ever.
I’m excited to welcome Danan Coleman, CEO of eCom Triage, to the show. Danan’s been in the trenches since 2010, helping brands crack the code on legitimate Amazon review removal and proactive catalog monitoring. If you’ve ever wondered whether you can actually get unfair reviews taken down (without breaking Amazon’s rules), or how to safeguard your listings from costly, hidden issues, this episode is for you. You’ll discover the exact process Danan uses to remove 5-15% of negative reviews and how even a tiny star rating drop can slash your sales by up to 50%.
This episode is sponsored by Nacelle, the AI-powered personalization platform transforming how Shopify brands connect with their customers. Tired of generic “you might also like” recommendations that miss the mark? Nacelle’s AI assistant, Paige, learns your brand’s voice and customer shopping patterns to deliver truly personalized product suggestions— even for first-time, anonymous visitors!
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Danan Coleman joins us to pull back the curtain on the real-world process of Amazon review removal and catalog monitoring. We dig into why most merchants struggle to get negative reviews removed (hint: it’s not your fault—Amazon’s own tools rarely work), and how Ecom Triage leverages AI and deep expertise to identify and dispute reviews that violate Amazon’s terms of service.
We explore the economics of Amazon star ratings—how even a tiny dip can devastate your sales—and why keeping your listings clean and compliant is mission-critical. Danan shares how his team proactively monitors your catalog for hidden issues like split reviews, orphaned ASINs, and incorrect listing data, alerting you via Slack with ready-to-send templates to resolve problems fast.
You’ll hear firsthand stories of brands who’ve seen dramatic sales growth by combining review removal with listing optimization, plus actionable advice for both new and seasoned Amazon sellers on building listings that stand the test of time.
Danan’s been selling on Amazon since 2010 and has spent the last seven years building SaaS tools and services to help brands protect and grow their Amazon businesses. From review removal to catalog monitoring, Danan’s approach is brutally honest, data-driven, and rooted in real-world experience. He’s also the host of The Ecom Growth Show, where he interviews industry experts and shares actionable insights for ecommerce operators.
Danan Coleman
CEO, Ecom Triage
Over the past eight seasons, I’ve been incredibly lucky to chat with some of the brightest founders in ecommerce building remarkable Shopify brands and partners shaping the app and marketing ecosystem. Honestly, every conversation has taught me something new, and I’m grateful for the chance to learn alongside you.
What matters most is that this podcast helps you solve real challenges and unlock new growth for your business. Your support, feedback, and stories have made this journey truly special. Thanks for tuning in, sharing your wins, losses, and being part of the eCommerce Fastlane community.
