Episode Introduction
Welcome back to eCommerce Fastlane. I’m your host, Steve Hutt. Ever felt like negative Amazon reviews are sabotaging your hard-earned sales, or that your product listings are quietly losing ground without you even knowing?
You’re not alone. In today’s landscape, managing your brand’s reputation across both Shopify and Amazon is more critical—and more complex—than ever.
I’m excited to welcome Danan Coleman, CEO of eCom Triage, to the show. Danan’s been in the trenches since 2010, helping brands crack the code on legitimate Amazon review removal and proactive catalog monitoring. If you’ve ever wondered whether you can actually get unfair reviews taken down (without breaking Amazon’s rules), or how to safeguard your listings from costly, hidden issues, this episode is for you. You’ll discover the exact process Danan uses to remove 5-15% of negative reviews and how even a tiny star rating drop can slash your sales by up to 50%.
What You’ll Learn
- Amazon Review Removal Secrets:The truth about getting negative reviews removed (yes, it’s possible!) and how star rating drops from 4.3 to 4.2 can slash sales by 50%.
- Bulletproof Listing Strategy:How to build Amazon listings that convert, plus catalog monitoring to catch costly issues before they hurt your bottom line.
- Real Results & Protection:Case studies of brands that 5x’d sales velocity, plus proactive steps every Shopify merchant should take to defend their brand on Amazon.
- Amazon Ads Reality Check:Danan’s honest take on when (and if) you should invest in Amazon’s advertising ecosystem.
Episode Sponsor: Nacelle
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Episode Summary
Danan Coleman joins us to pull back the curtain on the real-world process of Amazon review removal and catalog monitoring. We dig into why most merchants struggle to get negative reviews removed (hint: it’s not your fault—Amazon’s own tools rarely work), and how Ecom Triage leverages AI and deep expertise to identify and dispute reviews that violate Amazon’s terms of service.
We explore the economics of Amazon star ratings—how even a tiny dip can devastate your sales—and why keeping your listings clean and compliant is mission-critical. Danan shares how his team proactively monitors your catalog for hidden issues like split reviews, orphaned ASINs, and incorrect listing data, alerting you via Slack with ready-to-send templates to resolve problems fast.
You’ll hear firsthand stories of brands who’ve seen dramatic sales growth by combining review removal with listing optimization, plus actionable advice for both new and seasoned Amazon sellers on building listings that stand the test of time.
Key Insights
- Review Removal Is Possible: Yes, You CAN Remove Amazon Reviews.
- Star Ratings Drive Revenue:A drop from 4.3 to 4.2 stars can cost you up to 50% of sales in some categories. Recovering that half-star can mean a 25–50% jump in sales velocity.
- Amazon Hides Most Reviews:Only the last 100 reviews per star rating are visible—yet all reviews (even hidden ones) affect your overall rating. Ecom Triage uses custom tools to surface and audit these hidden reviews.
- Catalog Monitoring Prevents Costly Errors:Issues like split reviews, orphaned ASINs, and incorrect listing data can quietly tank your sales. Ecom Triage’s Catalog Defender monitors dozens of data points and alerts you instantly.
- Incrementality Wins: Small Wins Create Big Results.
- Listing Quality Is Non-Negotiable:Even brands doing $70M/year get tripped up by poor listing hygiene. Invest in compelling images, optimized titles, bullet points, and backend data from day one.
- Amazon Ads: Proceed with Caution:Ads can drive awareness, but they’re best for established brands with the budget and expertise to compete. For most, foundational listing and review hygiene should come first.
- Consulting That Pays It Forward:Danan offers free 30-minute discovery calls to audit your Amazon presence—no hard sell, just practical advice from someone who’s been there.
Guest Spotlight
Danan’s been selling on Amazon since 2010 and has spent the last seven years building SaaS tools and services to help brands protect and grow their Amazon businesses. From review removal to catalog monitoring, Danan’s approach is brutally honest, data-driven, and rooted in real-world experience. He’s also the host of The Ecom Growth Show, where he interviews industry experts and shares actionable insights for ecommerce operators.
Guest Information
Danan Coleman
CEO, Ecom Triage
Links & Resources
Thanks for Supporting the Pod!
Over the past eight seasons, I’ve been incredibly lucky to chat with some of the brightest founders in ecommerce building remarkable Shopify brands and partners shaping the app and marketing ecosystem. Honestly, every conversation has taught me something new, and I’m grateful for the chance to learn alongside you.
What matters most is that this podcast helps you solve real challenges and unlock new growth for your business. Your support, feedback, and stories have made this journey truly special. Thanks for tuning in, sharing your wins, losses, and being part of the eCommerce Fastlane community.
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