45: Shopify Plus Agency Partner Shares Their Organic And Paid Traffic Tactics For 2019

On today’s episode, I’m chatting with Ron Dod, Co-founder, and CMO of Visiture. They are a Shopify Plus Agency Partner that is focused on helping eCommerce companies grow their brand online and increase the bottom line through paid and organic traffic.

Through an omnichannel marketing approach, they incorporate web design, development, conversion rate optimization, Google shopping campaigns, SEO, content marketing, social ads and more….

They help Shopify brand to gain more market share, loyalty, and growth.

Lot’s of gold nuggets shared in this episode that you can apply to your Shopify business today!

What You Will Learn Today…

  • What is search engine marketing?
  • Is voice search a tactic you should consider for your Shopify store?
  • Pitfalls that Shopify merchants make when it comes to SEO
  • How does PPC work and where should a Shopify merchant start advertising with Google?
  • The future of PPC and paid acquisition strategies
  • Tools and Shopify Apps that can give you a strategic advantage
  • Should you hire an agency or marketing company right away?

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

More competition = Lower performance… To grow and thrive, Shopify brands need to focus on customer lifetime values.Click To Tweet
You can never outsource your marketing fully or you’ll most likely be unsuccessful. Click To Tweet

Thank You For Listening

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Episode Sponsor

This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.