Podcast

49: Learn How To Build Your Competitive Advantage By Owning The Entire Customer Experience


My guest on today episode is Mike Averto, the Co-Founder & CEO of ChannelApe. We chat about how they help Shopify merchants unify sales and fulfillment operations as they have done for many Shopify merchants including AllBirds, Steve Madden, Kids Shoes, Monster, Skicks, Campus Protein, and more.

ChannelApe is Mission Control for Direct to Consumer (D2C) order management operations. The platform is the single source of truth to view & control how orders are fulfilled through 3PLs, warehouses, distributors, retail stores or a combination of some or all of these. Trusted by top Shopify brands to build successful high-touch supply chain solutions for fulfillment.

What You Will Learn Today…

  • How to build your own last mile supply chain to offer unique customer experiences
  • How that give them a competitive edge against the competition
  • Take control of your margins, rates, and shipping policies
  • Fulfill faster with smarter distributed order management
  • Save time by aggregating all of your orders into one unified platform
  • How to add complementary products to your catalog with fulfillment sync on the originating Shopify brands admin

 Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

ChannelApe is Mission Control for Direct-to-Consumer (D2C) order management operations.Click To Tweet
ChannelApe is helping Shopify brands build their own last mile supply chains so they can offer unique experiences that give them a competitive edge against the competition.Click To Tweet

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Episode Sponsor


This episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.