eCommerce Fastlane Podcast

60: Get ROI-Positive Advertising That Takes Advantage Of The 95% Of Shoppers Who Do Not Convert On Their First Visit

EP60 PerfectAudience

My guests on today’s episode are Ryan Lavery and Max Stewart from Perfect Audience. They offer simple and powerful online tools that give Shopify brands everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time.

We’re talking about all things retargeting, including…

  • Web Retargeting
  • Facebook Retargeting
  • Instagram Retargeting
  • Twitter Retargeting
  • Shopify Dynamic Retargeting
  • Cross-Device Retargeting
  • Mobile Retargeting

It’s proven that 95% (or more) of visitors to your Shopify store leave without making a purchase. It’s frustrating to see all that traffic go to waste, but this episode is going to share the specifics on how to bring these customers back in a scalable way!

What You Will Learn Today…

  • How to serve lost customers your ads in the best placements at the lowest prices.
  • Learn about Perfect Audience’s world-class real-time bidding platform that serves your ads across Google, OpenX, Rubicon, and every other top network.
  • How to generate fully optimized campaigns for your Shopify store that maximize your ROAS.

 Links And Resources Mentioned In This Episode

  • Perfect Audience ($300 advertising credit for any Shopify brand)
    • To claim your free $300, create an account, install the Shopify App, and then email and mention you are a “FASTLANE” listener and your account will be up upgraded for free!

Tweetable Gold Nuggets

The path to conversion is rarely a straight line, as shoppers have more options than ever before.Click To Tweet
Use Perfect Audience’s powerful self-service Dynamic Ad Builder to automatically create relevant ads from your Shopify product catalog. No store too large or too small.Click To Tweet

Thank You For Listening

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I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!
Episode Sponsor

shopmessage logo e1564156460791

This episode is brought to you by ShopMessage, an incredibly powerful Shopify App.

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Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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