60: Get ROI-Positive Advertising That Takes Advantage Of The 95% Of Shoppers Who Do Not Convert On Their First Visit

My guests on today’s episode are Ryan Lavery and Max Stewart from Perfect Audience. They offer simple and powerful online tools that give Shopify brands everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time.

We’re talking about all things retargeting, including…

  • Web Retargeting
  • Facebook Retargeting
  • Instagram Retargeting
  • Twitter Retargeting
  • Shopify Dynamic Retargeting
  • Cross-Device Retargeting
  • Mobile Retargeting

It’s proven that 95% (or more) of visitors to your Shopify store leave without making a purchase. It’s frustrating to see all that traffic go to waste, but this episode is going to share the specifics on how to bring these customers back in a scalable way!

What You Will Learn Today…

  • How to serve lost customers your ads in the best placements at the lowest prices.
  • Learn about Perfect Audience’s world-class real-time bidding platform that serves your ads across Google, OpenX, Rubicon, and every other top network.
  • How to generate fully optimized campaigns for your Shopify store that maximize your ROAS.

 Links And Resources Mentioned In This Episode

  • Perfect Audience ($300 advertising credit for any Shopify brand)
    • To claim your free $300, create an account, install the Shopify App, and then email success@perfectaudience.com and mention you are a “FASTLANE” listener and your account will be up upgraded for free!

Tweetable Gold Nuggets

The path to conversion is rarely a straight line, as shoppers have more options than ever before.Click To Tweet
Use Perfect Audience’s powerful self-service Dynamic Ad Builder to automatically create relevant ads from your Shopify product catalog. No store too large or too small.Click To Tweet

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Episode Sponsor

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About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.

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