70: Impact Success Of Your Shopify Brand With A Virtual Marketing Assistant

My guest on today’s episode is Brent Spicer (a.k.a. Spice), the co-founder, and CEO of Marsello.

They are a marketing automation platform that uniquely pairs email with loyalty & retention features to target the right customers, at the right time, with the right message.

Today you’re going to learn how Marsello can be your virtual marketing assistant to deliver smart and targeted marketing, that’s designed to increase your customer retention and revenue for your Shopify store.

Thanks for listening in today…

What You Will Learn Today…

  • What is retention marketing and why is it so important.
  • How to implement lifecycle marketing into your Shopify brand.
  • How to grow sales with loyalty marketing automation.

 Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

The days of treating every customer the same are over. Marsello helps you deliver smart targeted marketing...your Virtual Marketing Assistant.Click To Tweet
Brand consistency builds a memorable connection with your customers – whether it’s an email arriving in their inbox, or your loyalty program for your Shopify store.Click To Tweet

Thank You For Listening

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Episode Sponsor

This episode is brought to you by Carro, an incredibly powerful Shopify app.

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Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.
If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store!

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.